SBCC has 3 characteristics:1

2.Uses Socio-

ecological Model

3. Three strategies:

Advocacy, Social Mobilization, BCC

1. Interactive, Researched,

Planned Process

2

1. SBCC Planning Process

2. Socio-Ecological Model

Levels of Analysis and Spheres of Influence: Where is the tipping point for change?

Self

Cultural/ Religious Influence

Enabling Environment

Media-based

influences

Social Network

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3. SBCC Strategies

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7Decision-Makers > Political Commitment, Resources, Policies, Laws (Government)

Advocacy

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Advocacy

Decision makers > Policies, Social Commitment, Resources (Private Sector)

Chinese internet giants launch alliance to combat wildlife cybercrime

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Advocacy

Decision makers > Policies, Social Commitment, Resources (Private Sector)

Social Mobilization

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Wider Participation, Coalition Building, Alliances > Enabling Environment

Social-Political Pressure

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Social Mobilization

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Interpersonal Communication -Group

Behavior Change Communication (BCC) > individual, family, group

Behavior Change Communication (BCC)

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Interpersonal Communication –One on One

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14Mass Media

Behavior Change Communication (BCC)

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Digital, Online, Social Media

Behavior Change Communication (BCC)

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You don’t necessarily have to use all 3 strategies together

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BCC + Advocacy

BCC + Advocacy

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BCC + Social Mobilization

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Social Mobilization + Advocacy