The Change. Digital edition.

Sasha BezuhanovaMOVE.BG

Digital marketing: life-long learning

JEMSS conference

Sofia, 14th September 2016

The world we live in today

Photo source: http://i.politicomments.com/7k

The crisis of models

Business

Political process

Social dimension

Education

Me-centric

New paradigm – sharing, collaboration and co-creation

Shared economy

Online activism and collaboration on causes

Volunteering - service to society

21st century skills

Critical thinking, problem solving, reasoning, analysis, interpretation, synthesizing information

Research skills and practices, interrogative questioning

Creativity, artistry, curiosity, imagination, innovation, personal expression

Perseverance, self-direction, planning, self-discipline, adaptability, initiative

Oral and written communication, public speaking and presenting, listening

Leadership, teamwork, collaboration, cooperation, facility in using virtual workspaces

Information and communication technology (ICT) literacy, media and internet literacy, data interpretation and analysis, computer programming

Civic, ethical, and social-justice literacy

Economic and financial literacy, entrepreneurialism

Global awareness, multicultural literacy, humanitarianism

Scientific literacy and reasoning, the scientific method

Environmental and conservation literacy, ecosystems understanding

Health and wellness literacy, including nutrition, diet, exercise, and public health and safety

The agents of change

Sustainable innovation & community of creating people

Society

Digital

Innovation

Green

Living

Culture &

Identity

Our community

Where is Bulgaria - skills

Where is Bulgaria – business

Where is Bulgaria - economy

Macro GDP 3% growth , no inflation , unemployment 10%

Reality 25% of GDP depends on loans and EU subsidies21% of Bulgarian companies have export potential

Sustainability

Average productivity = performance of Top 10 25% growth

Based on study of 300.000 companies, Center for Economic Strategies and Competitiveness and MOVE.BG

EDIT.bg will:

Benchmark each company-participant and the sector

Formulate policy recommendationsand seek for theirimplementation

Initiate high impact community events

Stimulate exposure to a diverseinvestment environment

Create a platform for all digital SMEs to co-share, co-learn and cooperate professionally

sasha.bezuhanova@movebg.com

@SashaBezuhanova

Sasha Bezuhanova