Post on 09-Jan-2017
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
VISUAL ANALYTICS A ŽIVÁ UKÁZKA
JAKUB CHOVANEC 6.3.2016
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ANALYTICAL
INSIGHTS
OPERATIONAL
DECISIONS
DATABASE APPLIANCE
DA
TA
SE
RV
ICE
S
AN
AL
YT
ICS
SE
RV
ICE
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ARCHITECTURE SAS® HIGH-PERFORMANCE ANALYTICS
IN-MEMORY
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VISUAL
ANALYTICS
DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
Central Entry Point Integration Role-based Views
MOBILE BI DATA BUILDER EXPLORER DESIGNER
• Native iOS and
Android applications
that deliver interactive
reports
• Join data from multiple
sources
• Create calculated and
derived columns
• Load data
• Perform ad-hoc
analysis and data
discovery
• Apply advanced
analytics
• Create dashboard
style reports for web
or mobile
SAS® LASR™ ANALYTIC SERVER
ADMINISTRATOR
• Monitor SAS® LASR™
Analytic server
• Load/unload data
• Manage security
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VISUAL
ANALYTICS
DATA PREPARATION
• Data for analysis and reports is possible to prepare in Visual Analytics
• Data sources
• Data warehouses
• ERP systems
• Import from XLS, MS Access
• Possibilities
• Tables from different data sources
• Scheduling
• Data enrichment, user calculations
• Star schema
• User rights on objects and
user roles
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VISUAL
ANALYTICS
DATA ANALYSIS
• VA component for data analysis and visualizations
• Visualization types
• Table analysis (pivot)
• Common graph types
• Powerful filtrations, selections
• Geo-analysis
• Analytics for business people
• Forecasting
• What-if analysis
• Correlation matrix
• Heat, tree maps
• Text analytics
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VISUAL
ANALYTICS
REPORTING A VIZUALIZATIONS
• VA component for managers, all employees
• Interactions in objects, filters
• Data brushing
• Dynamically created hierarchies
• Time calculations (YTD, MTD)
• Integration with MS Office
• Possibility to subscribe reports
on tablets
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS® VISUAL
ANALYTICS MOBILE BI
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VISUAL
ANALYTICS INTEGRATION WITH MICROSOFT® OFFICE
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL
STATISTICS FUELING THE ANALYTICS LIFECYCLE
SAS® Visual Statistics TEXT COMPETITIVE
ADVANTAGE
MANAGE
DATA
EX
PL
OR
E
DA
TA
EXPLORE &
DEVELOP MODELS
DE
PL
OY
&
MO
NIT
OR
SAS® Visual Analytics
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
PREDICTIVE
ANALYTICS FORWARD THINKING
Higher Decision Impact
Monitor & Detect
Current State
Predict & Act
Future/New Opportunities
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL
STATISTICS INTERACTIVE EXPLORATION AND PREDICTIVE MODELING
EXPLORE AND
DISCOVER PREDICT AND
REFINE
COMPARE AND
ASSESS
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL STATISTICS
ANALYTIC CAPABILITIES HOW IT CAN BE USED?
Classification Predict outcomes using causal factors –
churn, campaign response, part failure
Regression Estimate outcomes using causal factors
– spend, policy premium, credit limit
Clustering Segment data based on self-similarity –
risk, profitability, demographic
Group-By Models by segments/groups (e.g.
location, store, owner, device)
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
APPLICATIONS SHOW ME THE MONEY
Predictive Asset
Maintenance Fraud Credit Risk
Customer Segmentation Targeted Acquisition /
Retention / Attrition
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL
STATISTICS MANIPULATE DATA
• Access structured and unstructured data
• Data filtering, including outliers
• Join/promote tables, compute columns
• Dynamic Group-By operations
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL
STATISTICS EXPLORE DATA AND MODELING RESULTS
• Discover relationships between variables and augment
model building process
• Derive models directly from correlation matrices, scatter
plots, box plots and heat maps
• Explore results from the modeling process
• Understand individual variable’s level of influence for all
models
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL
STATISTICS MODELING TECHNIQUES
• Predictive Techniques
• Linear Regression
• Logistic Regression
• Generalized Linear Model
• Classification Trees
• Descriptive Techniques
• Clustering
• Group-By Processing
• Auto-update
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS®
VISUAL
STATISTICS ASSESS AND SCORE
• Model comparison using lift charts, ROC charts,
misclassification tables etc.
• Interactively evaluate lift at different depths of file
• Interactively define event probability cut-off
• Generate SAS code for scoring purposes
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VS DRAG&DROP INTERFACE – NO PROGRAMMING
C op yr i g h t © 2015, SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS VISUAL
ANALYTICS
DEMO
Demo ukázka SAS Visual Analytics