Post on 16-Oct-2020
SARAH WILLIAMSP O R T F O L I O
MARKETING, DESIGN, SOCIAL MEDIA MANAGEMENT, BRAND STRATEGY
Table of Contents
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S O C I A L M E D I A :7
ABOUT ME3
BRAND STRATEGY:4WHIPLASH QUEEN5
MANAGEMENT:C O P P E R T H E O R YCOPPER + COTTONFINDERS KEEPERS DESIGNSTIME TO BLOSSOM
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STRATEGY:O L I V E A V E
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MARKETING:COPPER + COTTON
FINDERS KEEPERS DESIGNS
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CONTENT CREATION13
KATE MAX STOCK
HELLO GORGEOUS MEDIA14
COLAIR BEAUTY LOUNGE15
THE KATE COLLECTIVE6
OTHER SKILLS16
PHOTOGRAPHY
GRAPHIC DESIGN 17
ABOUT ME
Hey there! My name is Sarah Williams. I’m originally from Upstate New York, but I currently live in Arizona. I have a wide range of interests but they all center around creating and communicating with people. My freelance business, Hello Gorgeous Media, was created as a way to combine my interests and build a business brand that allows me to do what I love while helping others grow their businesses and make their vision a reality.
I graduated from Brigham Young University-Idaho with a Bachelors in Communications. I majored in public relations and minored in advertising. Combining these with my passion for photography and design, I wanted to become some sort of creative. Working as a creative assistant, in social media and marketing, I’ve been able to combine my interested while helping other brands and businesses create their vision.
-Sarah W. 3
Brand StrategyW O R K I N G W I T H B U S I N E S S O W N E R S
A N D C R E AT I V E S, I H E L P T H E M
R E D E S I G N T H E I R B R A N D A N D S O C I A L
M E D I A P R E S E N C E T H R O U G H LO G O S,
C O LO R S C H E M E S, A E S T H E T I C S,
C O N T E N T C R E AT I O N A N D S O C I A L
M E D I A S T R AT E G Y.
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BRAND STRATEGY
WHIPLASH QUEEND Y L A N C L A R K
before af ter
BRANDING:
Logo: Personality:
GirlyInformativeEducationalFunModern
Aesthetic:
PinkPastelsPops of vibrant colorsContent variety
SOCIAL MEDIA:
Strategy:
ThemesContent CalendarTarget AudiencePersonalityHashtagsPost PlanningInsights and AnalyticsContent Ideas Brainstorming
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BRAND STRATEGY
THE KATE COLLECTIVE - WEB DESIGNK A T I E C H A M B E R L I N
BRANDING:
Business Name & Logo Design: Personality:
GirlyInformativeEducationalFunModern
Aesthetic:
CleanModernBrightAiryWhite spacePastel colorsGirly Chic
SOCIAL MEDIA:
Strategy:
ThemesContent CalendarTarget AudiencePersonalityHashtagsPost PlanningInsights and AnalyticsContent Ideas Brainstorming
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Color Scheme:
@katecollectivedesign
Social MediaI H AV E E X P E R I E N C E W O R K I N G W I T H S M A L L
B U S I N E S S E S A N D C R E AT I V E S I N S O C I A L
M E D I A M A N A G E M E N T, S T R AT E G Y, A N D
M A R K E T I N G.
W H E N I T C O M E S TO M A N A G E M E N T, I P L A N
A N D P O S T C O N T E N T F O R OT H E R B R A N D S
A N D B U S I N E S S E S, A S W E L L A S W O R K O N
I N T E R A CT I O N A N D E N G A G E M E N T W I T H
T H E I R AU D I E N C E
F O R S O C I A L M E D I A S T R AT E G Y I W O R K
W I T H OT H E R S TO U S E T H E I R S O C I A L
M E D I A E F F E CT I V E LY TO A C H I E V E T H E I R
G OA L S. T H I S I N C LU D E S H A S HTA G U S E,
C O N T E N T C A L E N D A R S, A N D I N S I G HTS A N D
A N A LY T I C S.
M Y W O R K I N S O C I A L M E D I A M A R K E T I N G
I N C LU D E S T H E D E S I G N, C O P Y, A N D
OV E R S I G HT O F S O C I A L M E D I A A D S A N D
C A M PA I G N S, B OT H PA I D A N D S P O N S O R E D.
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Aesthetic:
CleanModernBrightAiryWhite spacePastel colorsGirly Chic
SOCIAL MEDIA MANAGEMENT
C O P P E R T H E O R YONLINE CLOTHING STORE
C O P P E R + C O T T O NWEDDING AND EVENT PLANNING
Content Planning
Post content twice daily
Apply relevant hashtags and geotags
Engagement & interaction (90 mins per day)
Social Media Campaigns
Content Planning
Content Calendars
Post content twice daily
Apply relevant hashtags and geotags
Engagement & interaction (60 mins per day)Social Media Ads (Instagram)
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SOCIAL MEDIA MANAGEMENT
F I N D E R S K E E P E R S D E S I G N SI N T E R I O R D E S I G N
T I M E T O B L O S S O MNON-PROFIT ORGANIZATION
Content Planning
Post promotional content
Apply relevant hashtags and geotags
Engagement & interaction
Manage messages and DM's
Social Media Campaigns
Content Planning
Content Calendars
Post promotional content
Apply relevant hashtags and geotags
Engagement & interaction
Design and create contentSocial Media Ads (Instagram)
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SOCIAL MEDIA STRATEGY
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O L I V E A V E N U EC L O T H I N G B O U T I Q U E
Plan and Direct Photo-shoots
Content Calendars
Social Media Engagement & Interaction
Insights and Analytics
Social Media Campaigns (Instagram & Facebook)
SOCIAL MEDIA MARKETING
C O P P E R + C O T T O NWEDDING AND EVENT PLANNING
Instagram Ad Design
Ad Creation and Oversight
Result Tracking
Insights and Analytics.
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SOCIAL MEDIA MARKETING
F I N D E R S K E E P E R S D E S I G N SI N T E R I O R D E S I G N
Product launch promotions
Promotional videos
Create and post promotional content
Manage messages and questions
Email List
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Content CreationI C R E AT E C O N T E N T F O R OT H E R
B R A N D S A N D B U S I N E S S E S S U C H
A S P H OTO G R A P HY, V I S UA L M E D I A
D E S I G N, V I D E O, N E W S L E T T E R S A N D
B LO G P O S TS
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CONTENT CREATION
H E L L O G O R G E O U S M E D I AFREELANCE MULTIMEDIA BUSINESS
Photography
Visual Media Design
Videos
Content Planning
Post content once or twice daily
Apply relevant hashtags and geotags
Engagement & interaction (90+ mins per day)
Social Media Campaigns
K A T E M A X S T O C KS T O C K P H O T O G R A P H Y
Tutorial Videos for Blog
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CONTENT CREATION
COLAIR BEAUTY LOUNGEFULL-SERVICE SALON & MED SPA
Photography
Visual Media Design (fliers, graphics,
quotes, etc.)
Social Media Consultation
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Other SkillsP H OTO G R A P HY & P H OTO E D I T I N G,
B LO G P O S T C R E AT I O N & E D I T I N G,
G R A P H I C D E S I G N, E M A I L M A R K E T I N G
(M A I L C H I M P), W E B S I T E U P D AT E S &
M A I N T E N A N C E (W O R D P R E S S), V I D E O
E D I T I N G
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OTHER SKILLS
G R A P H I C D E S I G N P H O T O G R A P H Y