Post on 31-Jan-2021
Santa Monica Tourism SummitMay 12, 2017
Caroline Beteta
President & CEO
Visit California
Our mission: Create desire for the California experience
Tourism ecosystem
RetailRetail
RestaurantsAttractionsCar Rentals
Board leadership
James BerminghamExecutive Vice President Montage Hotels & Resorts
Steven ArnoldPresident Pacific Hospitality Group
Brian KingGlobal Brand & Sales OfficerMarriott International
Michael Dunne Vice President Operations Hilton Worldwide
Santa Monica Leadership
Jeff KingPresident King’s Seafood Company
Jeff MeisnerSenior VP -Field OperationsHyatt Hotels & Resorts
Santa Monica Leadership
Misti KernsPresident & CEOSanta Monica Travel & Tourism
Santa Monica Leadership
Santa Monica Leadership Research & ROI Committee
Kim Sidoriak, Chief Marketing OfficerSanta Monica Travel & Tourism
Brand-Content Committee
Omark Holmes,Director of Marketing Santa Monica Travel & Tourism
International-Brand USA Committee
Nika Jalali,Global Business Development Santa Monica Travel & Tourism
Source: Visit California
California’s tourism investment
Rental Cars58%
Accommodations33%
Restaurants & Retail5%
Attractions2%
Travel Services2%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
$350M$300M$250M$200M$150M$100M$50M$0M
VISIT CALIFORNIATBIDS
Collective investment
TOURISM IS BOOMING
1993 2006 2016
Source: Dean Runyan
$-
$20
$40
$60
$80
$100
$120
$140
$126billion
TRAVELER SPEND 2016
Seven years of growth
TRAVEL MATTERSTRAVEL MATTERSTO SANTA MONICA
Los Angeles Countytravel impacts
2016p ChangeTotal direct spending $26.8B +3.7%
Tourism-supported jobs 203,700 +4.3%
State tax receipts $1.1B +9.7%
Local tax receipts $1.1B +1.5%
Source: Dean Runyan Associates
Tourism invests in infrastructure
WE MAKE TOURISM HAPPEN
FY16/17 Global investments
$3.24 million
$3.96 million
$8.54 million
$4.1 million
$5.94 million
$61.4million
Tier 1
$1.1 million
$1.2 million$950K
$1.1 million
$1.1 million
Tier 2
$250K
$250K
$500K
Tier 3
Paid Owned
Earned Trade
Paid Owned
Earned Trade
LIVING THE DREAM
GLOBAL BRAND TARGETADULTS, TOP 33% income
FAMILY OPPORTUNITY TARGET
SUPER AFFLUENT OPPORTUNITY
TARGET
$250K INCOME
CALIFORNIA EXPERIENCESOUTDOOR | CULINARY |
ENTERTAINMENT | CULTURE | LUXURY
Strategic Framework
WELCOME TO KIDIFORNIA
Paid Owned
Earned Trade
Santa Monica #DreamEats• Bay Cities Deli• Sweetfin Poké
Paid Owned
Earned Trade
Paid Owned
Earned Trade
Earnedmedia• 23 press trips• 300 placements• $13 million U.S.
ad value
Media events
Paid Owned
Earned Trade
Travel trade
DREAMING ON TOGETHER
Amgen Tour of California
industry.visitcalifornia.com/coops
Partnership OpportunitiesPlanner
Diane CodyExecutive Manager and Commissions Liaison
Brian WrightExecutive Relations & DMO Liaison
Visit California staff
Jemie SaeKooDirector of Client Relations -Los Angeles
Angie PappasDirector of Communications
industry.VisitCalifornia.comStay connected
Visit CA News
@VisitCANews
Visit California
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TravelMattersCA.com
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