TZ

B16

the future, now

RETAIL PREVIEWSUMMER16

Preview Summer16 season has taken over the retail market and the main trends are now more evident at the high street. The temperature is not rising yet but all fashion retailers launched their resort collections. They are moving fast.

The Preview Summer 16 most important trends are: Neo Comfort, Modern Utilitarian, Clever Tailoring, and Manufactured Artisanal, Cut Out and Contemporary-retro

The new concept of comfort was designed specially for consumers with use of soft fabrics, maximized and glamorous loungewear silhouettes in a complex architecture of clothing through multiple combinations of details, silhouettes, trimmings, patterns and prints.

A clever and modern tailoring arrived this season with simplicity and beauty accompanied by the utilitarian pieces in a mixture of styles.

Retail is fantastically making the flair artisanal in manufactured clothing

Cut out and cropped pieces make the summer even sexier and really fun.

Slim silhouettes, micro lengths, patterns and prints all inspired by the grooving of 60’ and 70’.

The summer is here and it changes every week, the retail is unstoppable.

Preview Summer16 domina o varejo no hemisfério norte e as principais tendências tornam-se mais evidentes nas principais lojas. A temperatura ainda não está subindo, mas o varejo já lançou suas coleções de Alto Verão em sintonia e agilidade.

As principais tendências do Preview Summer 16 são: Neo-conforto; utilitário moderno, alfaiataria inteligente e artesanal industrializado, cut-out e o retrô-contemporâneo.O novo conceito de conforto foi desenhado especialmente para os consumidores, usando tecidos macios, silhuetas maximizadas e loungewear em puro glamour em uma arquitetura complexa através de múltiplas combinações de detalhes, silhuetas, aviamentos, padronagens e estampas.Uma alfaiataria inteligente e moderna chegou nesta estação no hemisfério norte com simplicidade e beleza acompanhada pelas peças utilitárias em uma mistura de estilos.O varejo traz um fantástico flair artesanal em roupas fabricadas.Peças cut-out e cropped fazem o verão ainda mais sexy e divertido.Silhuetas alongadas, comprimentos micro, padronagens e estampas inspiradas pelos anos 60 e 70.O verão chegou, mas o varejo caminha para frente, ele nunca para.

RETAIL INFORMATIONpreview summer16

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RETAIL INSPIRATIONpreview summer16

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Be invigorated by TZB16, our new information bureau for this week.

In this report you will get instant visibility of the retail’s anatomy and all the super fresh trends that are happening right now on the high street. The Preview Summer16 is blooming in prints for this season. From gardens around the world: botanical or drawings flower prints, Africa fever or Zen Asia, inspiration seems to be endless and magical.

It’s all about the prints, praising the colours and so many beautiful harmonies in an extraordinary statement for retailers and their magnificent print creations.

The pieces are starting to have slower releases. It’s mid-May and almost all resort collections are already in the stores. Ready for summertime.

Inspire-se com o TZB16, nosso novo bureau dessa semana.

Nele, você terá acesso as tendências frescas que estão acontecendo no varejo do hemisfério norte nesse exato momento.

Dos jardins ao redor do mundo: florais botânicos, flores estilizadas, da África Remix ou viajando à suave Ásia, inspiração parece não ter fim para a estamparia do preview summer16.

E as estampas estão com tudo nessa temporada, muitas cores e suas fantásticas harmonias fazem das peças de vestuário ainda mais belas e interessantes.

tZB 16retail • preview summer16

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19-3909 TCX 11-4201 TCX 18-1662 TCX

19-2030 TCX 17-5923 TCX 13-0739 TCX

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pantone•harmonyretail • preview summer16

TOP COLOURS

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Cropped Jumpsuit + Cut out + Mini Daisy Floral

Macacão Cropped + Vazado + Floral mini

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technical drawing

Technical Note• Silhouette:ankle-croppedcutoutjumpsuit

• Fabric:viscose• Print:littledaises• Trimming:invisiblezipper45cm• Detail:pleat;strap2,5cm;cutaway

Ficha Técnica• . Silhueta: macacão com alça;cropped

• Tecido:viscose• Estampa:pequenamargarida• Aviamento:zíperinvisível45cm• Detalhe:vazado;prega;alça2,5cm

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detailretail • preview summer16

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Navy Style + Botanical Print + Modern Tailoring Estilo Marinheiro + Estampa Botânica + Alfaiataria Moderna

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