Individual Profiles

Company Page Optimization

LinkedIn Groups

A w a r e n e s s Engage Qual i fy P r e s e n t Close

Profile Optimization!Prospecting Templates!Target lead list!Follow up tactics!

Status updates, Referrals, SEO Tactics, White Papers, Case Studies & Webinars Plan, Events, Ad strategy, Driving Demo Inbound

Marketing!Leads

Sales Driven!Leads

No Viable Opportunity

Hot Prospects!

$$$

Pre-Call Prep Strategy, !Call & Email Scripts!!!!

Lead does not !meet our sales criteria!

Pre-Call Prep Strategy, Call & Email Scripts!

Marketing Nurture

No Viable Opportunity

Watchdog LinkedIn Marketing & Sales Strategy Flowchart!Developed by Jeff Zelaya

Strategy to leverage LinkedIn groups to drive

awareness to profiles!!

Strategy to leverage individual profiles to drive awareness to

Company Page!!

Leveraging Discussions!Driving Traffic !Networking Strategy!

Lead is !sales ready!

Lead does not !meet our marketing criteria!

Lead does not meet our sales criteria!