Post on 10-Dec-2014
description
IPROTEQ WIRELESS ALARM SYSTEM
Self-Analysis about the Iproteq wireless alarm system in Philippine
Strength
Compare with other wireless system, Iproteq is stronger in the wireless transmission signal. Unique function can support IPhone Apps, Android apps. Support GSM / GPRS and PSTN .
Weakness
Price compare with other system from China, our Price are more expensive.
Opportunity
Wireless alarm in Philippine still in the market introduction stage, thus the opportunity is better than the wired system.
Product position to premier market. Target customer –Medium- High End Customer
Thread
Competition is striving although the market is new; visonic, optex and other competitor already enter to the market.
•Medium- High End Market •Target Customer residential and small business only
Product Positioning
•Torelated to zero Margin for the introduction stage •Maintain 20%-30 GM vary in geographicallyPrice
•Conjunction promotion together with IP CCTV solution •Encourage buyer after Installed IP CCTV with discounted price to install Iproteq wireless alarm.
•Small seminar organise in 17 branch of Retail Shop in different Phillippine area.
Promotion
•ROVER has 3 channel of Sales •Project•Direct Sales Channel -•Indirect Sales Channel
SalesChannel
•17 Retail Shop Nation Wide in Philippine , with 50 Sales Staff station in Different of Location .
Direct Sales Channel
•Dealer in Nation Wide active dealer 60.•Home Depot Francise counter•ACE Hardware•True Value Store
Indirect Sales Channel
Sales Penetration Plan
2.17 Store Nationwide
3.Indirect Sales Chanel
4.Dealer in Nationa Wide
5.Home Depot,ACE
HARDWARE, TRUE VALUE
6.Review Penetration
Startegy
1.Direct Sales Channel
Activities to assist the penetration plan
1.Product Launching Cum Product Training