Saffire Events - Maximizing Your Mobile Marketing Webinar

MAXIMIZING YOUR MOBILE MARKETING

Cassie Roberts & Rebekah Hardage

Software for Events. Your Event. Online.

www.saffireevents.com

PRESENTERSCassie RobertsManager, Sales & Partnership

Experience:• Received BS Public

Relations, & Masters Sport Management, The University of Texas

• Born in Central City, NE

• United States Olympic Committee

• Rodeo Austin

Rebekah HardageMarketing Manager

Experience:• Received a BA in

Journalism & Public Relations from Baylor University

• Expertise in email marketing, social media, analytics, etc.

• Manages all marketing efforts for Saffire

LEADERSHIP

Experience:• Leads a team of

highly skilled programmers

• Finds the perfect technology for the job

• A different breed of techie – speaks English!

Kendra WrightPresident

Aaron PedersonTechnical Director

Jeremy EmersonCreative Director

Experience:• A classically-

trained artist with 14 years of online design experience

• Oversees the process of bringing your brand to life online

• In touch with client needs and success

Experience:• Began building

websites in 1995 for Fortune 1000 company

• Started her own company in 1998

• Is a marketing person at heart

THE TEAMChris LugarSenior Software Engineer

Jessica Bybee-DziedzicSenior Account Manager

Adam DispenzaQA Specialist

Chris HowardFront End Developer

Rebekah HardageMarketing Manager

Daniel BunnSoftware Engineer

Jonathan HopeSoftware Engineer

Cassie RobertsManager, Sales & Partnerships

HISTORY

SAFFIRE EVENTS

AGENDAWhy mobile is a “must have” for any business; opportunities and best

strategies

The great debate: App vs. Mobile

Tools you can use to enhance your mobile

presence (many of them mobile tools)

OUR COMPUTERSWhen the web started…

ANYONE REMEMBER THIS?

HOW ABOUT THIS?

THIS WAS SLOW!

COMPUTING SPEEDS

1995 Desktop 2011 Desktop 2011 Mobile0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

56,000

10,000,000

1,000,000

Speed (bps)

SOUND FAMILIAR?

NOT JUST FOR CALLS ANYMORE!

“ON THE SPOT” CONNECTIONS

Do “it” as soon as you think about

“it!”

strategies

presence (many of them mobile tools)

CRAZY STATISTIC

Source: Morgan Stanley Research

THE IMPORTANCE OF MOBILE

MOBILE SEARCH UP 400% IN 2011

Your customers are already viewing your site from mobile(ready or not!)

Source: Google/IPSOS Reid 2011

SALES ARE GROWING FAST!

ANOTHER REASON FOR MOBILE COMMERCE

ECOMMERCE= INSURANCE POLICY

Plus incremental revenue and 80% redemption

Software for Rodeoswww.saffireevents.com

WEBSITES ARE STILL IMPORTANT

HOW TO MEASURE YOUR SITE

Fair A Fair B Sports Site Activity Site Retail Site YOUR FAIR0

Series1

HOW GOOD SHOULD MY SITE BE?

Kendra’s Law: Compare your website

to your local competitors

MOBILE BEST PRACTICES

CREATING A MOBILE SITE

• If you love your “guy” and content management system, use them!

• Make sure you have a single source of data

• Differences are size, speed and technology

MOBILE USER EXPERIENCE

• Make it quick! People won’t “figure it out.”– No splash screens– Be ruthless about navigation; use

progressive disclosure– Straightforward, not “clever” categories

and links– Ultra-short is the new short for copy

(think Twitter!)

TABLETS ARE ALSO IMPORTANT

… & GROWING ENORMOUSLY

TABLET BEST PRACTICES

WHAT IS MY PRIORITY?

1. Your website, including SEO & content management system!

2. Getting them there!– Social networking– Email

3. Mobile– Mobile site– Tablet site– Apps

strategies

presence (many of them mobile tools

APP OR MOBILE SITE?

Android48%

Apple iPhone29%

BlackBerry17%

Microsoft5%

Smart Phone Users

Source: Comscore, Nov. 11

APP OR MOBILE SITE?

http://www.onlinemarketing-trends.com/2011/04/mobile-commerce-take-off-infographic.html

MOBILE SITE MYTHBUSTERS

• My mobile site cannot have photos.

FALSE- Mobile sites can have as many photos as you want, but keep in mind people do not want to scroll very much on their phones to find information

• I have to pick between an App and a mobile site.

FALSE- You can have both, but keep in mind you will have to develop and maintain them separately.

• I don’t really need a mobile site because people can access my regular website on their mobile phone.

FALSE- While it is true people can access your regular site, would you want to try to use the regular Facebook on your iPhone?

By 2017, half of the

world’s population will have a

4G connection.Source: Mashable

strategies

Tools you can use to enhance your mobile presence (many of them mobile tools

WHAT THE HECK IS THIS?

CONNECT PRINT WITH MOBILE

Source: Google/IPSOS Reid 2011

HOW TO USE QR CODES• Use for general and

more purposeful engagement– Track performance

with Google Analytics – FREE and EASY to

implement, e.g., http://www.qrstuff.com/

WORDPRESS UPDATES

• Set it up on your computer• “Skin” it to match your website• Download Wordpress app• Easily share photos and news via

mobile• Can be longer– Link Facebook and Twitter to it

WORDPRESS

FACEBOOK

TWITTER

FLICKR

YOUTUBE

BE EFFICIENT WITH HOOTSUITE

STATISTICS FOR CONTEXT800 Million Facebook users (as of Dec ‘11)

Over 100 Million Twitter users

131 Million videos viewed on YouTube in

Nov 2011

62 Million Users on Google+

SOCIAL MEDIA CAMPAIGN IDEAS

• Make people feel like insiders– First to know– Behind the scenes–Make it easy to share– Consider funny – tweets from mascot, etc.

• Ask questions that get people to talk about themselves in relation to your event

MORE IDEAS

• Show live tweets on concert side screens• Have a contest for front row concert seats– Text, tweet or post on FB page NOW = publicity

• Give people lots of ways to share event photos and video – viral and more photos!

• Take pictures of crowd at concerts, post them and encourage them to tag themselves

EVEN MORE IDEAS

• Have a vote or quiz– Answer on mobile site, text, app, QR code, etc.

• Judiciously promote big sponsors for retweet

• Same with vendors and entertainers• Allow groups to get $ for their organizations

for advance sales; host trip for winners• Post thanks to people/groups; they’ll repost

FREE MARKETING–FAIRS EVERYWHERE

A QUOTE FROM RODEO AUSTIN

A QUOTE FROM BRAZOS VALLEY

ARE YOU A SAFFIRE EVENT?

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Saffire Events - Maximizing Your Mobile Marketing Webinar

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