A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

1. General layout.

Header image

Profile image

About the brandFeatured tabs

history

Pinned posts

Timeline changes almost everything.

General layout

Profile photo

About section

Tabs & apps

Pinned posts

Display location of apps

Fangating is no longer

No auto refresh upon liking

No more default landing tabs

More app space

Same app rules

Great examples no promotions in the header image

…

2. Cover and profile image

• No more 520px high profile image on the left square • No more image-grid above the timeline

• Header image can not be used for promotional purposes, fangating, contest referral or even contact information!

3. Tabs

old Apps & tabs location

Featured apps / tabs (4 max)

Other tabs hidden here

3. Other apps expanded

Other tabs will barely be found

4. Fangating

• A custom ‘Default landing tab’ will no longer work• ‘Welcome’ is just another tab• No auto-redirect after liking a page• Still detection if you liked the page or not.

Fangating will no

longer work

Fangates becomes obsolete

5. Apps

Full 810px forcontent vs. 520px previously

No change in app rules

Entire websites can be pushed in this space no fundamental redesign of websites.Higher resemblance between Facebook and original website

Current fangate vs. new home tab space

Adapt tab content to correct width

‘Highlight’ posts to give them the full width of the facebook container.

‘pin’ posts, these posts stay at the top of the feed promoting posts

Home Tab

Fast mover example

• Timeline puts the focus on the interaction with the consumer• Your brand becomes what you publish• No more hiding behind fangates and custom tabs content is your only asset• Comment by others are collected in a separate console

• + Less ‘ugly’ wallposts / clean wall problem solves itself• - More brand authored content.

Brand content and user content are separated

7. Todos

Choose a cover imageAdd brand description and information Feature

important apps

Pin ‘top’ or ‘important’ posts ‘Highlight’ important

eventsClean up the wall

Insert the back

catalog of the brand

+ reconstruct history

Remove the ‘fangate’ Adapt tab-content

to 810px width

Adapt the ‘Welcome’ tab

1

2

3

6

7

4

5

9

8

10

QR Codes

Thank you!