SOCIAL MEDIA 101:An introductory course on

everything you need to know about Social Media

What is Social Media?

How Do We Use Social Media?

Misconceptions and Major Terms defined.

What is all the buzz about?

Key elements/tools of social media:What is a Blog?What is Twitter? What is a Wiki? What is Facebook?

How can we use Social Media for our business?

What is Social Media?

Social Media is publishing technologies that bring people together, share information and build communities.

You don’t create a community, you connect communities.

What is Social Media?

Common

Misconceptions of

Social Media

Misconception #1:

Social Media is just for teenagers and college kids.

FALSE!

Misconception #2

Social Media is not for professional use.

FALSE!

The Proof: Social Media usage in the 2008 presidential election.

Social Media in the 2008 Election

Blogs: 500 million blog postings mentioned Obama. Only about 150 million blog posts mentioned McCain.

MySpace: Obama had 844,927 MySpace friends VS McCain's 219,404.

Twitter: Obama had at election time, a total of 118,107 followers. John McCain had 4,942 followers.

Misconception #3:

I create a blog, Twitter account, or Facebook page and now everyone in the world will know.

FALSE!

Misconception #5:

Social Media costs too much money. FALSE!Blogs – FREE!Twitter – FREE!Facebook – FREE!Wiki pages – FREE!

What is a Blog?

A Blog is an online journal or log. The most successful Blogs are the

ones that keep people interested. Blogs welcome open

communication.

What is Twitter?

If you Tweet, they will come.

What is a Wiki page?

A "Wiki" is a piece of web software that allows a group of users to add, edit and reorganize web content.

What is Facebook?

What is Facebook?

Free to join! Not just for teenagers.

18-24 year olds is 40.8%, which is down from 53.8% six – last year.

The 55 and over demographic is up with a 194.3% growth rate.

Get Started NOW!

Everyone here is now a part of a social network. Blog away!

What did you think?

Questions/Comments?

Contact me any time!

Richard Frieman

Centers for Medicare &

Medicaid Services (CMS)

Creative Services Group (CSG)

Office of External Affairs (OEA)

Phone: 410.786.2308

Email:Richard.Frieman@cms.hhs.gov