Post on 08-May-2015
English CEO Seminar
Day 1: August 22nd, 2011
Topic: Elevator Pitch, Investor Concerns
W. Ryan Huddleston
wryanhuddleston@gmail.com+82-10-5533-3042Blog: http://ryanceoseminar.blogspot.com
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Seminar Curriculum
5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11
Class Hours: 7:00-9:00pm Location: Nulikum Square
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Introduction
Ryan Huddleston
From Tennessee, United States
Been in Korea 1 and a half years
Majored in Economics and International Business
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Seminar Focus
1.Elevator Pitch
2.Presenting Effectively to Venture Capitalists
3.Learning Cultural Differences
4.Increased Ability to Freely Talk in English
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Day 1 Focus
1. Definition of an Elevator Pitch
2. What do Investors Care About?
3. Examples of Effective Elevator Pitches
4. Why is this important to you?
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
What is an Elevator Pitch?
Briefly explain your company
Within the time you are on the elevator (Maximum - 2 minutes)
Purpose = Get Attention
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Getting Started
Describe your business in one sentence!
_________________________________________
Ex. Facebook: We are an internet based, social networking service• If not, Keyword: game developer,
search engine, etc…
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
What do VC’s Care About?
VC’s care about:
1. Problem
2. Your solution
3. Business Model
4. Underlying technology
5. Marketing and sales
6. Competition
7. Team
8. Projections and Milestones
9. Status and Timeline
10.Summary and Call to Action
심사원의 궁금한 점 : 1. 문제점2. 해결방안3. 사업모델4. 핵심역량 ( 근원적 비법 )5. 마케팅과 판매경력6. 경쟁사 구도7. 경영진 8. 향후 계획9. 과거와 현 상태 10.종합적인 분석
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Elevator Pitch 를 할때 꼭 명심해야 할 사항 ?
1. What is your Product or Service? 하는일을 간단하게 설명한다 .
2. Who is in your Market? 타겟 시장과 산업에 대해 간단하게 설명한다 .
3. What is your Revenue Model? 이사업이 왜 돈이 되는 사업인가를 설명한다 .
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Elevator Pitch 를 할때 꼭 명심해야 할 사항 ?
4. Who is behind the company?
회사 구성원들과 성과를 간략하게 설명한다 .
5. What is you Competitive Advantage?
경쟁자들에 비해 우수한 이유가 무엇인가 ?
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Structure
1. Yourself 2. Company 3. Team 4. Market 5. Advantage 6. Profits 7. Conclusion
• CEO: Brian Chesky• Matches finders with seekers• Two, conference: offered
rooms• Travelers, Renters• Design, Variety, Security• 2010: $10 mil, value: $1.3
billion• 2010: 800% growth, $112 mil.
Inv.Description: We are a global online marketplace allowing anyone to rent out extra space.
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Example: SONGZA
Ryan Huddleston
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Preparing an Elevator Pitch
Elevator Pitch should: Be Simple and Short Avoid Jargon ( 전문용어 ) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your
product Be Reward Oriented, not Accomplishment
“Be clear, be brief, be seated”
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Preparing an Elevator Pitch
You have Two Options:1. Be Comfortable
= Seemingly Structured and Natural
2. Mostly Memorized = Structured and Seemingly Natural
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Purpose of an Elevator Pitch?
Make sure you stand out So they remember your
Company.
Emphasize your competitive advantage. Do NOT overstate your strengths
Sell your company and passion.
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Example Elevator Pitch
Company: Ning What is Ning? Let’s
Deconstruct…
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
More Examples:
Kongregate
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
After Class Assignment
1. Finish the Yourself, Company, and Team Section of the English Elevator Pitch
- Email the Draft before the next class- wryanhuddleston@gmail.com
2. Preview of next class:- How to answer investor questions- Investor point of view- Presenting Effectively- IR Timeline