Hardlopen 2.0Hardlopen 2.0De 4e loopgolf is online

Gijsbregt Brouwer

Apeldoorn, 16 februari 2010

Gijsbregt BrouwerSports 2.0

www.brightguys.nl

Sports 2.0Improving sports thru internet &

mobile

Sponsor and/or media Sponsee

Association

Means

Agreement

Sponsoring 1.0

Sponsorand/or media Sponsee consumer fan

platform

• Interaction• Value creation• Continuous experience

Sponsoring 2.0

Sports = experience

Deepen:• Mobile• Smart stadium• Digital signage

Lengthen:• Communities• Games• Planning• Blogs• Registration

Broaden:• Communities• More content• Sport date/meet

Experience 1.0:• No mobile• No web 2.0• Not personal• No context

Build lasting Build lasting platformsplatforms

Social sports Matrix

CommunityCommunity

ToolsTools

NewsNews

GamingGaming

Survey

93.9 %93.9 %

67.7 %67.7 %

31.3 %31.3 %

43.3 %43.3 %

34.6 %34.6 %

http://www.flickr.com/photos/yersinia/2511682856/

64.4 %64.4 %

The connected The connected runner…runner…

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