RTV Rijnmond slides voor discussie

Transcript of RTV Rijnmond slides voor discussie

@Wol Jeroen Wollaars, NOSzie www.baldopinions.com

Wednesday, November 7, 12

http://www.baldopinions.com

TV Rijnmond vergeleken

Digitale kijkcijfers

Hoe groot Online

% Groei Online

De toekomst van Rijnmond RTV

5 Nov.

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

mailto:Vincent@Everts.net

Vincent Everts?

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Tudou.com earlier then YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

Olie Future?

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Not always good!

Tesla Model S

ANWB & video

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VideosSo far over 2.000 videos have been published which generated almost 40.000 unique viewers.

Click to watch on YouTube

http://youtu.be/BErrxNuqqXY

incrowd: capture events, together

incrowd user experience

Phase 1People search the event they are attending, watch photos and videos already taken and join in.

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Phase 2People take photos and videos

of the event with the incrowd app

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Phase 3All photo and video material is

collected and can be checked by the event owner and processed for

publication

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Phase 4The photo and video material is published on a private website or send to facebook, youtube and others.

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33Wednesday, November 7, 12

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

Dell & Social Media

• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

Location based Social Media

White pages Appje

Whit.li api

Lytro camera

WeVideo

Urthecast Earth HD streaming

Draw Something20 Million downloads/6 weeks

• Tablets everywhere!

Internet is pain!

Power of online Video

Multi screen

Gebruiksverdeling

bron: twist 2011Wednesday, November 7, 12

Tijdsbesteding

Wat kan je niet missen?

bron: Harvard Business Review

Advertenties tijdenslive evenementenblijken direct een hitte zijn op internet

On demand IP video

Apple TV

Cut the cable

1.6 miljoen in 2 yr(1,6% of total)

News

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

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2.1 miljardinternetgebruikers

95%Internet

penetratiein Nederland

295 miljardE-mails verzonden per dag

1 miljardWhatsApp berichten per dag

97%Weten watsocial media is

68%Gebruikensocial media

1050miljoenFacebookgebruikers

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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IMPACT ON BUSINESS

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tekst

Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsWednesday, November 7, 12

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

beta

Who talks

Social Networking

Customer service

“What are you doing in 140 characters”

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

The world is obsessed with Facebook

• s

Web 2.0 Trend:Co-Creation

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Stappenplan 2015

• Internet snelste en compleetste platform

• Doel 2014 is aantal Internet kijkers > TV kijkers

• Omzet digitale advertenties groeit van 5% naar 15% van totaal

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

RTV Rijnmond slides voor discussie

Business

Transcript of RTV Rijnmond slides voor discussie

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