Getting the Word Out About Your New RTPIS: Industry Best Practices in the Advertisement of RTPI Systems After Implementation

Thomas Noyes

Director of Business Development, NextBus, Inc. (A Cubic Company)

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Your RTPIS Is Ready To Go Live, Now What?

• Post-implementation communication and

outreach with the riding public is essential to

the success of any real-time passenger

information system.

• Industry best practices use all available

communication channels – social media as

well as traditional advertising through both

print and electronic formats.

• What can transport operators do to ensure

widespread adoption of this new technology

by the public at a minimal cost?

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Types of Outreach • Traditional Print Advertising

– Mailers

– Brochures

– Wallet Cards

• Bus Stop Signage – Metal Signs

– Paper Inserts

• Social Media – Facebook/Google+/LinkedIn

– Twitter

– Vine

– Pinterest

– Delicious/StumbleUpon

– Digg/Reddit

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• Videos/YouTube/Flickr

• Websites

• Developer Involvement/Hackathon

• App Showcase

• QR Codes

• RFID and NFC Tags

WMATA: Print Advertising Washington, District of Columbia

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LACMTA: Signage & Wallet Cards Los Angeles, California

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LACMTA: Video Los Angeles, California

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MBTA: App Showcase & Developer Resources Boston, Massachusetts

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OmniTrans: Website & Brochure San Bernardino, California

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Radford Transit: Signage & Website Radford, Virginia

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Radford Transit: Video Radford, Virginia

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HDPT: Signage & Brochure Harrisonburg, Virginia

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CyRide: Signage & Wallet Cards Ames, Iowa

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BONGO: Social Media & Signage Iowa City, Iowa

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Questions? Thank You! Thomas Noyes

Director of Business Development, NextBus, Inc. (A Cubic Company)

tnoyes@nextbus.com 5900 Hollis Street, Suite X

+1 (415) 350-8865 Emeryville, California 94608 USA

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