"The Challenges and opportunities when a publisher goes mobile"

UK PORTFOLIO

...re-imagined

“One Brand, One Voice”

EVEN

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PARTN

ERS

PRIN

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www.vogue.co.uk

Our Homepage

Users Love The New Vogue.co.uk

Unique Users Engagement

55% 95% of impressions are from engaged Vogue users (they consume more than 1 page)

Engaged Users

24 pages / visit

7 minutes per session

Page Impressions 44.3 million

Unique Users

2.2 million

+13% y-o-y

+28% y-o-y

Source: Google Analytics Aug-Oct 2013"

The shift from ‘Search to Social’

1,741,308 ���followers

312,876 ���followers

Our Homepage

Condé Nast Digital Responsive Ad Builder

•  Takes advantage of the user’s screen-size, the advertising position reaches a size of up to1520x860px - one of the biggest advertisement areas on the web • Uses assets the advertiser should already have created - flat images and videos • Scales the assets appropriately and automatically •  Create 1responsive ad to run seamlessly across all devices

Condé Nast Digital Responsive Ad Builder

CONDE NAST UK:CONNECTING WITH MORE LUXURYCONSUMERS THAN EVER...

5M PRINT

9M WEBSITE

3M TWITTER

3M MOBILE

6M FACEBOOK

OVER

25M CONNECTIONS

In 2013, 28% of the total UK online display market was traded programmatically"

28% programmatic

(c. £500m)

Online  video  £0.25bn  

Mobile  (display  and  video)  

£0.47bn  

Online  display  £1.14bn  

The three categories are at different stages –programmatic in mobile is the most advanced"

16% (c. £40m)

37% (c. £170m)

26% (c. £290m)

Online  video  £0.25bn  

Mobile  (display  and  video)  

£0.47bn  

Online  display  £1.14bn  

Traditional Direct sales still account for 51% of the market – 15% is programmatic direct"

Online  video  £0.25bn  

Mobile  (display  and  video)  

£0.47bn  

Online  display  £1.14bn  

51% 15%

22% 13%

Direct  sales    

ProgrammaAc  direct  Private  marketplaces  

 

Networks    

Open  RTB  exchanges    

Programmatic is expected to develop rapidly – potentially reaching 46% of total display in 2014"

•  Mobile adspend will shift rapidly as new advertising products come online …

•  … while online video will shift more slowly due to concentration of sales amongst a small number of media owners

0%  

10%  

20%  

30%  

40%  

50%  

60%  

70%  

2012   2013   2014  

Key Partners

CONDÉ NAST UK Programmatic Offering

For premium campaigns (non-reserved) •  High-impact & rich media units are available

Auctions •  Do not include takeovers or sponsorships

•  Are established at the account level

•  Work with agencies & trading desks.

All types of CONDÉ NAST DIGITAL UK programmatic buying are available at the following three levels of transparency:

Individual publications - Transparent (ex: CNTraveller.co.uk)

CONDÉ NAST DIGITAL UK Collections

RON - Semi Transparent

1!

2!

3!

Blended  Category  Groupings  

Condé  Nast   CN  Male   CN  Female   Travel  

vogue.co.uk   GQ.co.uk   vogue.co.uk   cntraveller.com  

GQ.co.uk   wired.co.uk   glamour.com   GQ.co.uk  

glamour.com   vanityfair.com   bridesmagazine.co.uk   houseandgarden.co.uk  

wired.co.uk   tatler.com   bridesmagazine.co.uk  

houseandgarden.co.uk       tatler.com  

bridesmagazine.co.uk       vanityfair.com  

tatler.com          

vanityfair.com          

cntraveller.com              

GQ  User  

• GQ  User  on  Wired  

• GQ  User  on  Vanity  Fair  

Condé Nast User Targeting

Monthly unique Users

1,037,909

PROGRAMMATIC EXAMPLES

PROGRAMMATIC EXAMPLES

Thank You

                                     For  further  informaPon  please  contact:    

Malcolm  ASwells  ProgrammaPc  Sales  Director  

malcolm.aSwells@condenast.co.uk