Post on 18-Nov-2014
description
RICH MEDIA FOR THE SOCIAL & MOBILE
REVOLUTION
THE PROBLEMS
1
2
3
The current rich media landscape is insufficient for today’s digital needs
4
Emergence of multi-screen world makes scaling difficult
Limited real-time capabilities that extend to all platforms
Creative production is costly and time consuming
5 Expensive hosting and serving
Develop a Platform that allows advertisers and publishers the flexibility to easily create and change campaigns to meet real-time needs of their consumers
THE SOLUTION
MEASUREMENT Total shares
Video completions
Interaction rates
SCALABILITY Real time trafficking and changes
CROSS PLATFORM USER EXPERIENCE Universal over desktop, iPhone, Android, and
iPad devices, social, mobile
TIME/COST Ad units and web apps
created in a matter of
hours, at a lower cost
VALUE PROPOSITION
Simple – easy to use, fully customizable, rich media creative units for everywhere
Videos Social About Merch Photos Theater Music
Key Differentiator #1
Videos / YouTube Player Integration
I
Key Differentiator # 2
Merchandise – Amazon Integration
1
Key Differentiator #3
Facebook / Twitter / Google Integrations
Users can post and share the entire experience via our RP social widget across all blogs and social news feeds
SOCIAL SHARING IS HOT!
Share from any platform and ad unit directly to your Facebook, Google+ & Twitter feeds
A
Live Stream across multiple platforms using Ustream and Google Hangouts
Key Differentiator #4
Live stream events/interviews directly to all instances of the units across platforms and social
Key Differentiator #5
Optimize Creative - RP has the ability to track and optimize creative within the unit, in real-time
Storytelling
Connect with consumers by telling engaging and entertaining stories they
want to hear. Our platform offers brands a unique opportunity:
•The RP platform is fluid and dynamic
•Images, video, message, ecommerce and more can change as often as you want—weekly, daily,
hourly—with just the click of a button and without having to re-traffic your tags or pause your
campaign
•Messaging can shift to reach the consumer you are targeting next
•It doesn’t cost a penny more
The Un-traditional Ad
Campaign Launch
Creative Update
Revised Campaign Objectives
Final Push to Sale
Full line up of units for all platforms
AD UNITS & AD FORMATS
DESKTOP & TABLETS 300x250, 728x90, 160x600,
400x350, 300x600
MOBILE PHONES: 300x50, 300x250, Mobile web pages and
full screen expandable
ANALYTICS TRACKING
ANALYTICS
Ustream
Share on Facebook
Share on Twitter
Embed Code
Video Playing
Share on Facebook
Share on Twitter
Photo Detail Twitter Official Feed,
Mentions &
Facebook Wall
Post to Twitter
Post to Facebook
Audio PlayingTrack
DetailBuy Link
Merch Detail
Buy Link
Product Info
Share
Event Detail
Zip Search
Buy Link
RSVP Link
Deep integration with Google
Analytics DoubleClick fro
advertisers (DFA)
Affordable Full Service Rich Media Solution for New Age
PRICING MODEL
Includes all creative for ad units, all ad serving, on a per campaign basis
$5,000 SaaS Model Social
$.50-$1
CPM model Pubs &Mobile
License Fee or CPM
How To Use Us!
1 CREATE YOUR CROSS-CHANNEL AD CREATIVE
Create your cross-channel ad designs based on predefined specifications of each of our FIREBLAZE™ rich media apps. Examples of creative would be intro video, custom tab visuals, header elements. Recommended formats for output of creative are: PNG, JPG, MP4 (for intro video)
2 BUY MOBILE AD PLACEMENTS & RUN CAMPAIGN
Buy mobile ad placements with our partner ad networks shown below and promote campaign 1-2x per day on social networks like Twitter for great results.
3 FREQUENTLY UPDATE YOUR AD CONTENT
Fresh content is crucial to your campaign’s success and this is where our FIREBLAZE™ technology shines. Update your ad unit content at least every other day and keep it fresh. This will make users keep sharing and buzzing about it.
4 ENJOY GREAT INTERACTION & ENGAGEMENT
Sit back and watch ad units wow your target audience. Our analytics and previous campaigns show dramatic increase in user engagement and interaction with our rich media apps. We have seen up to 5x interaction rates and up to 10x engagement rates on previously ran campaigns.
MARKET SIZE
$18.9B
$12B $1B
ANNUAL DIGITAL SPEND (WORLDWIDE)
Total Available Market Serviceable Available Market
DIGITAL SPEND (BRANDS, STUDIOS, LIVE
EVENTS)
<10% PENETRATION
Share of Market
MEASUREMENT Total shares
Video completions
Interaction rates
SCALABILITY Real time trafficking and changes
CROSS PLATFORM USER EXPERIENCE Universal over desktop, iPhone, Android, and
iPad devices, social, mobile.
TIME/COST Ad units and web apps
created in a matter of
hours, at a lower cost.
VALUE PROPOSITION
INVESTORS
500 Startups
MESA+ Ludlow Ventures
Venture51 SamStella, LLC
Google Ventures Founded in 2009, Google Ventures is the venture capital investment arm
of Google Inc. that invests in start-up technology companies in a variety
of fields ranging from internet, software and hardware to clean-tech, bio-
tech and healthcare.
Started by Founding Partner Dave McClure, 500 Startups is an early-
stage seed fund and incubator program that’s become a brand name
over the last few years. The group invests in primarily consumer and
small-to-medium-sized Internet startups as well as startups related to
web infrastructure services.
Ludlow Ventures is a family company consisting of three partners, and
the latest in a long line of philanthropic and entrepreneurial ventures.
They’re motto is “VC without ego.” They early-stage invest in hard-
working people from across the globe who get results and create
value with what they do and the things they make.
MESA+ is an early stage venture fund focused on e-commerce,
advertising technology and digital content. They co-invest in Seed
and Series A rounds alongside established early stage venture firms
concentrating in the digital media market.
Founded in 2011, SamStella was formed to promote and support
early stage growth and acceleration of innovative companies in
the rapidly expanding AdTech marketplace. Their portfolio
consists of companies ranging from e-commerce and content
creation, to Ad-networks and mobile initiatives, including
associated emerging technologies.
Venture51 is a seed-and early-stage venture fund built for
entrepreneurs by entrepreneurs. They partner with the best founders
who are forming at the earliest stages of the emerging Information
Technology market. .
TEAM
Because Experience and Knowledge Matters
AJ Vernet – CEO/Founder AJ Vernet has been responsible for the
incubation of numerous websites, most notably Sharkle and
Virtue.com (the latter was voted CNN top 25
hottest online companies to watch.) He is also CEO
and Chairman of the Board of Rey Interactive, a
global resource for outsourced digital and
traditional production work. Before that, Vernet was with Digital
Broadcasting Group as SVP of Sales where he was instrument in sales
and business development for the company that went from $1M in
annuals sales in 2008 to $40M in sales in 2011. Earlier in his career,
Vernet launched sales in the Western US as the Director of Sales
foKlipmart Corporation, which was acquired by DoubleClick.
Garrett Brodie – COO Garrett Brodie serves as the COO of
Republic Project. Prior to that, Brodie was
Executive Director, Business Development and
Distribution Strategy at The Walt Disney
Studios which came out of his recognized
achievement at Disney Studios Home
Entertainment where he served as Director,
Worldwide Digital Distribution. Brodie also was VP, Business Strategy &
Operations for Anonymous Content, a production and management
company in the entertainment and advertising industries.
Kevin “Skwerl”
Cogill – CTO Skwerl learned his first programming language
at age ten. A graphic artist by education, he
first worked for Universal Music & Video
Distribution and then joined a development
team shared by Atomic Online and Gorilla
Nation. He has is own music website,
Antiquiet, which has been mentioned by TIME Magazine, Wired
Magazine and Rolling Stone Magazine. He also has his own
contracting business, (Dot) Squirrels, LLC, specializing in developing
and executing big, innovative ideas. Cogill also serves as CTO for
Rey Interactive.
Boz Bundalo –
Product As a chief technology officer and user
experience architect, Boz has built his
reputation designing/developing some of the
richest web experiences for Hollywood and
Fortune 500 companies in the past 15 years.
with his award winning creative talent, in-depth
knowledge and experience in engaging front-end
interfaces, back-end coding as well as deep understanding of mobile
platforms, Bundalo brings important technological value to Republic
Project and gives ideas exemplary visual appeal. Bundalo is also
CTO of Venture51, venture fund for the Information Technology
market.
DIRECT CUSTOMER PIPE
Universal
ARTICLES
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