The outdoor industry must

answer the question: “Where can I goplay outside?”

RootsRated was created to allow retailers & brands to answer that question and

thereby position themselves as the local experts.

Specialty retailers =Local knowledge

However, these local retailers often lack the time and resources to properly market their

expertise on mobile and social channels.

RootsRated allows local retailers to disseminate

their unique knowledge to a worldwide audience of

outdoor enthusiasts.

Stores recommend activities at the point of sale, online, and through social

channels. RootsRated in turn points back to the retailer as the local expert.

RootsRated links local customers to brick-and-

mortar shops, top brands and authentic outdoor

experiences.

Dead-simple navigation:Enthusiasts choose a city and an activity.

Now we know where a user is (or wants to be) and what they’re interested in doing outside.

We host a unique and valuable opportunity for the industry to speak to a currently-active

consumer in an authentic voice.

When a user chooses an activity, the retailer who curated this experience is featured.

The retailer is also includedin a convenient store locator.

Through RootsRated, specialty outdoor stores and brands have

the opportunity to connect with passionate users who are in the market for their

products RIGHT NOW.

Traction:We’re generating revenue and

working with 55+ retailers and 10+ brands.

A few of our current customers:

Recent customer: Marmot, $5,000/month

In 6 months, we have generated:

55+ retail partnerships and1,000+ expert reviews in

35 cities.

25 new cities are on the way

We have also formed several helpful partnerships in our

test city of Chattanooga.

ChattanoogaFun.comThis site has 70,000

monthly unique visitors and now features a RootsRated widget

on the outdoor section.

We are discussing similar content

partnerships withNashville, Raleigh

and Chapel Hill

The Crash Pad (Hostel)

This hip outdoor-themed hostel in downtown

Chattanooga has a widget live on

every page of their popular site.

RootsRated is positioned for extraordinary growth in a

flourishing industry.

The outdoor industry is an often-overlooked economic super sector.

$2.95 billion in revenue was earned by outdoor specialty retailers in 2010

$80 billion annual tax revenuecame from the industry

$646 billion in directannual consumer spending is tied

back to the industry

5% annual industry growth ratefrom 2005-2011

On outdoor recreation trips, for every $1 spent on outdoor equipment, $4 goes to

travel-related spending

Fynn GloverCEO

RootsRated

Gordon SeaburyCEO

Horny Toad Activewear

Chris Howeco-owner

Trailblazer

Dawson Wheelerco-founder & co-owner

Rock/Creek

Mark McKnightMarketing & eCommerce

Rock/Creek

We have a team with 75 yearsexperience in the outdoor industry.

“As a specialty retailer, we survive through a craft of experiential storytelling that evokes the emotion and wander-lust of our customers. RootsRated is a terrific way to help tell one chapter of your company’s story.”

Chuck MillsapsGreat Outdoor Provision Comapny