Presented by

Maryyam Zahid Kashaf Fatima Muhammad Kamran Khubaib Ul Hassan Ammara Jabeen

The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.

Computers definitely make this field of work a lot easier!!

PRODUCT

PRICE

PROMOTION

PLACEMENT

Marketing (Introduction)

Consumer Behavior

Marketing Research

Marketing Policies

Strategies

Sales Advertising & Promotions Research International Marketing E-Commerce

The computer is used to advertise. You may use the internet to look up the

value of the item being sold. You may use power point to aid you in the

presentation of your item. You may use excel to keep track of your sales

records.

Computers aid in getting the attention of prospects by making the design of signs, brochures, commercials, and direct mailings a lot easier.

Programs used:Word, Publisher, Photo Shop

Specifies the information required to address issues.

Designs the method for collecting information

Manages and implements the data collection process

Analyzes the results Communicates the findings

and their implications.

Gain a more detailed understanding of consumers’ needs: e.g., views on products’ prices, packaging,

recent advertising campaigns Reduce the risk of product/business

failure: there is no guarantee that any new idea will

be a commercial success

Can help to achieve commercial success Forecast future trends:

it can also be used to anticipate future customer needs

CollectCollectDataDataCollectCollectDataData

Plan Design/Plan Design/Primary DataPrimary DataPlan Design/Plan Design/Primary DataPrimary Data SpecifySpecify

SamplingSamplingProcedureProcedure

SpecifySpecifySamplingSamplingProcedureProcedure

DefineDefineProblemProblemDefineDefineProblemProblem

AnalyzeAnalyzeDataDataAnalyzeAnalyzeDataData

Prepare/Prepare/PresentPresentReportReport

Prepare/Prepare/PresentPresentReportReport

Follow UpFollow UpFollow UpFollow Up

Data is collected from stores & consumers

Our associates analyze & interpret the data

We draw conclusions & make recos to clients

$$Leads to business success for our clients

What Does It All Mean?

Computers make it possible to connect you with the world with out the time consuming travel.

Video conference Email Picture messaging Text messaging

You are able to sell products with out having to meet face to face.

Consumers are able to shop at their own leisure, without the pressures of pushy salespeople.

Examples: Amazon.com

After ICT Able to sell things

without meeting face to face

Time and money saving

Post the add of commodity on internet and costumers will connect on internet

Before ICT Have to meet the

consumer and sell things

Time consuming and there is lose of money

Have to meet the customer and convince them

The bar code system is an identification technology wherein there is placement of computer-readable codes on items, cartons and containers in the form of grouping of parallel bars (usually blocks) of different widths separated by light spaces (usually white), again, of different widths.

It facilitates speedier flow of logistical information such as quick tracking receipts, movement details, product identification, etc., with a lesser probability of error .

AFTER ICT BEFORE ICT

Business communication

Online meeting tools Video conferencing

system Smart phone - means

of communication No chances of

inaccuracy Computer

automatically count

Meetings were time consuming

Not easy like now Lose of money for

such things Chances of inaccuracy Have to done it

manually

Increase speed of the selling process Digitalize all paper media Make research less stressful and faster Enable all transactions to be made

electronically

Questions??