Post on 12-Jan-2015
description
900,000
Cost of your
Presentation is…
Have you
ever thought
of???
discussion points for
Respecting the value of time
Its time to calculate ROI of presentation
Empowering the team through effective presentation
Presentation by
ICS Varma CiplaSAP Core team, India
* This presentations is made for sensitizing the marketing
team(impulse) in Cipla Ltd.,
Launching You are
Yesterday today tomorrow
50% 17% 70%
To increase
market
share
And overall
presence in
the market
Planned a
Video
conference
Because this is
the most
feasible and
cost effective
mode of
launch
available
You have
sent the
communication
to the team
And
Ready for the
final take off
the story is
perfect…
till this stage
But have you
ever calculated
the cost
incurred
for your
presentation? Hmm!!!
Urology, Supra are, Critical care
consider one of the smallest
division in Cipla
Let us see an
example
182 Territory managers
2 Product managers 1 Medical services
48 Business managers
3 HO managers
15 Sales managers
the team
involves in a
launch
Expenditure in lakhs + No of effective man ours
1 2 3 4
5 Total cost
HO
SM
BM
TM
VC Charges
6*8=48 hrs
48*8=384 hrs
15*8=120 hrs
182*8=1456 hrs
40*8=320 hrs
Calculate the
cost involved
So….
add value
through
your
presentation
Cost
of
this
Pre
sent
atio
n
Lets take our
1st step
2 Sr PMs 4 PMs
3 HO managers
Expenditure in lakhs + No of effective man ours
1 2 3 4
5 Total cost
HO Mgr
PMT
48*8=384 hrs
6*3+18 hrs
182*8=1456 hrs
3*3=9 hrs +20=29hrs
Time is money 1
Let your presentation a powerful tool of marketing
Always consider your presentations as investment
Ensure proper returns from your presentation
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Resources Slideshop free templates(www.slideshop.com)
Slideshare’s inspiring presentations
ICS Varma
http://www.slideshare.net/varmaics
THANKS