ROI Drivers

StartWithXML ForumJanuary 13, 2008

CalculaCng a return on investment

• The investment: ShiGing from processcomplexity to content agility

• The return: Both cost management andrevenue growth

• Different models for different kinds of books

StarCng point – XML transiCon

“Write once, readonce” (single‐

format delivery)

“Write once, read many”(suppor;ng mul;pleformats and uses)

From complexity to agility

Making the business case

Business case components takenfrom “StartWithXML: Why andHow” research paper, secCon 2.1)

DigitalmarkeCng

Custompublishing

ContentaggregaCon

Many

Few ornone

Frequency of or potenCal for reuse

Travel andtourism

CookbooksSTM

Author orannotatedediCons

Travelogues

Tests

FicConal seriesHistorical ficCon (opportunity tocapture people, places, events)

Novels

“Chunks”

Low High

Religion (esp Bibles)

Business EducaCon

Reference

Scholarlymonographs

EsCmaCng XML’s potenCal benefits

Many

Few ornone

Frequency of or potenCal for reuse

Travel andtourism

CookbooksSTM

Author orannotatedediCons

Travelogues

Tests

FicConal seriesHistorical ficCon (opportunity tocapture people, places, events)

Novels

“Chunks”

Low High

Religion (esp Bibles)

Business EducaCon

Reference

Scholarlymonographs

EsCmaCng XML’s potenCal benefits

Many

Few ornone

Frequency of or potenCal for reuse

Travel andtourism

CookbooksSTM

Author orannotatedediCons

Travelogues

Tests

FicConal seriesHistorical ficCon (opportunity tocapture people, places, events)

Novels

“Chunks”

Low High

Religion (esp Bibles)

Business EducaCon

Reference

Scholarlymonographs

EsCmaCng XML’s potenCal benefits

Recapping…

• Process complexity   content agility

• Cost management and revenue growth

• Different models for different kinds of books