Roebling Place

March 24th, 2017

OUR OBJECTIVEGreater Trenton: a collaborative of private-sector, institutional, and philanthropic orgs.

They have tasked us with outlining comprehensive development plans in order to convert an abandoned brownfield into a two-hundred to three-hundred thousand square foot mixed-use project.

CEO George Sowa envisions a development that will revitalize the industrial neighborhood surrounding Roebling Block 2.

Our plan utilizes both private and public funds to create a burgeoning neighborhood, drawing in young professionals to live, and residents from all over Trenton to dine and shop.

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SITE OVERVIEW

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PROPOSAL OVERVIEW● Make use of existing on-site structures● Preserve the brownfield’s existing character● Apartment-style living that will attract millennials● Retail and dining plaza that will cater to millennials and draw in locals● Leisure and recreational space that fits millennial and Trenton psychographic

profiles● Support culture and the arts locally

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INTRODUCING Roebling Place

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DESIGN

Original Rendering 6

DESIGN

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DESIGN

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DESIGN

Original Rendering 9

DESIGN

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DESIGN

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PARKING

● Uncovered lot for public use● Covered walkway and parking

structure for our tenants● Ergonomic building design● Strategic use of old structures● 2 indoor spaces built for every

unit, available for rent

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PARKING

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SUSTAINABILITY● Cost-effective sustainability throughout each part of the development● Restore the majority of the buildings on site

○ Saves building material and historic significance● Windows increase energy efficiency and thermal performance, enabling

significant cost savings per apartment● Open green space provides a rich environment

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MARKET ANALYSIS● 5 criteria market analysis ● Non-household millennials ● Road networks

○ 9 State Roads ○ I-95, I-195, I-295

● Mobility patterns○ 55 trains ○ 700 bus trips

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MARKET ANALYSIS● Psychographics

○ Urban Rows○ City Commons ○ City Dimensions○ Urban Fringe ○ Young Urbanites

● Movies, soccer, discount food ● Creative placemaking

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MARKET ANALYSIS

● Economics and Demographics○ $19,020○ $39,396

● Mount Laurel Doctrine ● Income Diversity

Problem

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MARKET ANALYSIS

● $50,000-$74,999 income segment

● 49.3% earn above $50,000

● 32.8% and 37.9% are non-family households

● $1,250 rent affordability

● $1,300-1,400 price point

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FINANCIALS

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FINANCIALS

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FINANCIALS

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FINANCIALS

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FINANCIALS

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FINANCIALS

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FINANCIALS

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FINANCIALS

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PUBLIC SAFETY● Neighborhood ranked 70 out of 100 for property related crimes● Property crime per 1,000 documented around our development at 14.38● Violent crime in the greater area may pose as a deterrent for potential tenants● Possible to mitigate most problems associated with violent crime

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ZONING● Site currently zoned industrial

○ Several zoning segments do not match the Trenton250 master plan● Variance for mixed use based on economic and environmental factors● This site has the potential to be a catalyst for economic growth● Plan includes open space and recreation ● Green technologies put in place to protect the environment

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GOVERNMENT SUBSIDIES● Existing state grant valued between $2-$3 million● Trenton capital funds available to businesses looking to enter marketplace● Trenton Parking Authority mission statement:

○ “...created for the purpose of acquiring, constructing, maintaining and operating parking facilities to promote commerce and economic renewal.”

● Residential and retail spending will boost revenue for the city

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COMPARABLESRevitalization of brownfields was catalyst in Northern Liberties● 1980’s littered with brownfields and remnants of industry● Neighborhood in poverty

Development encouraged a large influx of young professionals● Features apartments focused on a live, work,

play theme● Open spaces for community events● Subsequent increase in value

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Northern Liberties

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IN CONCLUSION

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