Post on 20-Mar-2016
description
W o o d b u r y U n i v e r s i t y 7 5 0 0 N o r t h G l e n o a k s B l v d . 9 1 5 1 0
Spring 11 Marketing Proposal By: Ashley Ayers
Rock Rebels Clothing Line
Rock Rebels clothing line has great potential to be successful on the market. It is hip, trendy, classic, and different al at the same time, yet as with all clothing lines there are key issues and concepts to pay attention to.
Rock Rebels Company Profile
! Demographic ! Females ages 15-30
! Price Point ! $22.00-$30.00 (US)
! Key Points ! American Made
! Hand Drawn Screen Prints
! Understated and Under accessorized
Rock Rebels Customer Profile
! Road trip kind of girl
! Biker chick cheek
! Motor cycle style
! Likes leather and layers
Rock Rebels Promo Options Locations
! Kiston
! Tilly’s
! Metro Park
! Up Against the Wall
Social Media Outlets
! Lookbook.nu
! Facebook.com
! Tumblr
! Metro Pop Magazine
! Seventeen Magazine
! Nylon