Post on 10-May-2015
description
Roaming Data Access: Carrier Insights and OEM Perspec:ves
Pavan Mathew, Global Head of Connected Car Telefonica Digital
IVI 2013, London Sep 26th 2013
© Telefónica S.A | All rights reserved m2m
OnStar leads the market in the US for the connected car.
1
Country
320 M
Subscribers
4
Operators
Unified regula:on, no Roaming Costs, 1 language (2 considering Spanish)
Highly concentrated in big ci:es
3 of them have almost 100% geographical coverage in the US
© Telefónica S.A | All rights reserved m2m
European ecosystem is much more complex…
Vehicles 1,1bn
(*)Non exhaus:ve
790 M Subscribers
5 BIG Operators
>100 Networks
Various views and beliefs on regula:on (The eCall challenge)
Excluding countries in CIS region
None of the operators offer 100% geographical coverage
Even the large operators have independent networks & opera:ons per country
27-‐40 Countries
© Telefónica S.A | All rights reserved m2m
Challenges facing European operators…
OEM Customer vs. Telco Customer
Accessing Factors
Customer Rela>onship Management
How to offer a regulatory compliant single SIM for any territory compiling with regulatory issues
Customer support: languages and data mining
Roaming cost, bandwidth for high data consuming services & quality
Ownership, billing, lifecycle
B2B and B2C business models flexibility Business Models
Global SIM & Seamless Connec>vity
Mature solu:ons
Focus on
Challenges to be faced
© Telefónica S.A | All rights reserved m2m
§ Operator alliances a key enabler
§ Subscription Swap localizes the SIM to the operator selected over the air
§ Action is triggered automatically depending on business rules define by operator
§ Third parties asking for IMSI ranges to operators in order to set solutions (higher costs)
§ Operators currently working in an alliance
Global SIM as the foundation…
Global SIM & Seamless Connectivity
© Telefónica S.A | All rights reserved m2m
LTE deployments, alliances and regulation are solving accessing factors
§ Roaming Cost are being driven down by EU regulation
§ Outside EU Operator one to one roaming agreements are set, special M2M alliances are being secured by operators
§ Significant LTE deployments are expected during 2014-2015. Bandwidth will be more of a cost issue rather than technology
§ M2M service quality is assured by roaming in best operators possible, or being able to roam on more than one operator
§ New services and opportunities are enabled
Accessing Factors
© Telefónica S.A | All rights reserved m2m
§ Connectivity is not enough
§ Flexible (on-demand) B2C business models
§ Carrier billing plus traditional payments over one single APN
§ Transparent invoicing independently if the SIM is roaming or has been localized
§ Shared data plans
B2C more demanding than B2B (billing flexibility is a key requirement from OEMs)
Flexibility on Business Models
© Telefónica S.A | All rights reserved m2m
§ 1st level support usually a mixed responsibility between operator and partner depending on the industry and region
§ Operators utilizing third parties for most regions
§ Recent entry into data mining
§ Developing strategies to integrate “Big Data” to support retention and new services
§ Data security is paramount – many examples of missteps
CRM a big opportunity, but tread carefully..
Customer Relationship Management
© Telefónica S.A | All rights reserved m2m
§ Merging the “driver” (OEM customer) and the “device”
§ Collaboration based on strength
§ Vehicle data (Diagnostics)
§ Developer community, Apps and Infotainment
§ Usage lifecycle
§ Customer touch points
Unfied view and approach of the “customer”...
OEM Customer & Telco Customer
© Telefónica S.A | All rights reserved m2m
Other industries have solved similar challenges Dell partners with Telefonica to give laptops pay-as-you-go mobile data access in Europe
3G connectivity solution for notebooks and tablets across Europe, mainly focus on corporate sector and retail market.
Solution
ü It is activated out of the box and is ready to go. ü No fixed contract. ü No additional roaming charges. ü Pay-as-you-go bundles are available at the
touch of a button, from 30 minutes up to 1 month, under B2C model
ü Two tariff structures providing cost effective long term access and short term transparent data roaming charges.
ü Dell provides sales channel and customer support where Telefonica has no presence
Benefits
Telefónica strikes Europe-wide M2M deal with
Dell
“Telefónica and Dell collaborate to deliver the
broadest pay-as-you-go mobile broadband service
for notebooks and tablets across Europe —
enabled with a single M2M SIM
Dell NetReady, powered by Telefónica, is an
enhanced 3G connectivity solution for laptops and
tablets — delivering on-demand high-speed
Internet access
The solution allows companies to provide their
workforce with fast and reliable connectivity,
anytime and anywhere, paying only for what they
need.” Tuesday, 7May 2013
© Telefónica S.A | All rights reserved m2m
& More to come
THANK YOU!
Pavan Mathew | Telefónica Digital Head of Connected Car | M2M Global Services Pavan.mathew@telefonica.com | Mob: +1 734 679 9381