Transcript of #RoadToRyerson: How to Run A Kick-Ass Marketing Campaign
- 1. How to Run a Kick-Ass Campaign
- 2. Hello! I am Bailey Parnell @BaileyParnell
- 3. Learning Outcomes 1. An overview of the successful
#RoadToRyerson campaign 2. How to connect meaning to numbers in a
campaign 3. How-to guide for campaign production
- 4. I. What is #RoadToRyerson? An Overview
- 5. Start With Why A need for the story of transition to be
told. By students, for students. 1.
- 6. 2. Audition the Students Raven Lam Nolan Blanchard Sunita
Singh Hans Mikael Melo Enna Kim Visual Diverse Authentic
- 7. 3. Empower the Students
- 8. Share! Share! Share! ryersonstudentaffairs.com/roadtoryerson
4.
- 9. 1100+ Tweets 2300+ for #RoadFromRyerson 54,000 Daily
Impressions Average 565 Including #LGG3 Over 50%
- 10. Top Words Top Hashtags
- 11. 630+ Instagram Posts
- 12. 13,000+ Pageviews 17K+ for #RoadFromRyerson 350,000+ Ad
Impressions 130,000+ During Orientation Week
- 13. But did we have an impact?
- 14. II. Connecting Meaning to Numbers Value All Around
- 15. Old Spices Smell Like A Man Funny. Different. Impactful.
Place your screenshot here
- 16. Doves Body Image Serious. Meaningful. Impactful. Place your
screenshot here
- 17. Happy Medium Old Spice Dove#RoadToRyerson
- 18. Place your screenshot here Reactions From The 5 Mikael It
has truly been an extreme blessing to have been chosen to blog
about my experience upon arrival to Ryerson. This experience has
opened so many wonderful opportunities, helped me document my first
year memories, and has allowed me to meet several of the incredibly
diverse, loving, positive, and fantastic Ryerson community members
Cant express enough gratitude to RU Student Life and LG Canada for
everything theyve done for me. Its been a fantastic journey and an
absolute pleasure meeting each and every one of you :) Raven
- 19. Reactions From Other Students
- 20. Calculating Campaign Success Numbers Notable
Interactions
- 21. III. Spreading the Love A How-To Guide
- 22. Producing Campaigns Start With Why Know why youre running
the campaign and what you hope to get out of it. Set goals. Plan
Identify collaborators, create schedules, develop marketing plan,
etc. Build Create the assets, webpages and scheduled posts. Prepare
audience and start tracking. Launch Only after all of the pre-
production is done can you move into Production. Monitor &
Pivot Continuously monitor the success of your campaign. If
something work, keep it. If it doesnt, ditch it. Reflect &
Report Complete Kolbs learning cycle and reflect on the campaigns
success. Produce a post-report with numbers & notables. 1. 2.
3. 4. 5. 6. @BaileyParnell
- 23. Meet This Years Team Nida Shaikh Jolyon EtaogheneJillian
Maniquis Rebecca Williamson Zach Tng Increased diversity of
program, faculty & background. Jamie Hills
- 24. Thanks! Any questions? @BaileyParnell
bailey.parnell@ryerson.ca
- 25. Resources Click to see example! Post Report &
Reflection Marketing Plan