Rite Aid Cleveland Marathon 2011 Scene Magazine Marketing Presentation

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Rite Aid Cleveland Marathon 2011 Scene Magazine Marketing Presentation

Transcript of Rite Aid Cleveland Marathon 2011 Scene Magazine Marketing Presentation

•Cleveland’sFREE award-winning, alternativenewsweekly.

•NortheastOhio’s ChOiCE forweeklysports,news, andentertainmentfor OVER40YEARS!

•AwardWinningJournalismScene has a decade’s worth of journalism awards. In the past two years alone, our writers have won numerous journalism honors from the Society of Professional Journalists as well as the Cleveland Press Club Excellence in Journalism Awards, including...

• 2010AltweeklyawardsWiNNER! Scene web editor, Vince Grzegorek has been singled out by the Association of Alternative Newsweeklies for his dynamic work with the “ ‘64 and Counting’ “ sports blog. He was among an elite few for the “Best Solo Blog” category

• ThePressClub: Best Non-Daily Newspaper in Ohio 2005, 2006, 2007, 2010

• TheSocietyforProfessionalJournalists: Best Weekly in Ohio, 2006, 2007

• Scene- We started with music and we’re still about music - but we’re also so much more. A Cleveland institution since 1970, Scene re-mains THE source for the best, most comprehen-sive coverage of Northeast Ohio’s ever-thriving music and entertainment scene -- in addition to offering timely, engaging features and profiles on the news and events that shape our glorious corner of the world. Perennially among the most widely acclaimed newspapers in Ohio, Scene has earned more than a dozen statewide hon-ors for general excellence in the past decade alone. For 40 years and counting, we are Scene --- Northeast Ohio’s alternative newsweekly.

PublisherChris Keating (x250)ckeating@clevescene.com

1468 West 9th St. • Cleveland, OH 44113Tel. 216-241-755-0 •www.clevescene.com

• Scene is published every Wednesday and is distributed for FREE at over 1,750 location in Northeast Ohio.

• Scene provides the largest calendar of events in Northeast Ohio.

• We dedicate more space to arts, culture and entertainment coverage than any other media in town

• Scene consistently wins Local, State and National awards for excellence in journalism.

• Scene Alt. Newsweekly- 373,300 Readers

• clevescene.com- 234,000 Unique visitors

Follow us on: • Twitter: @Cleveland_Scene • Facebook: /ClevelandScene

PHOTOS FROM: HONDA CIVIC TOUR, BARENAKED LADIES, MIX LISTENER LUNCH, JOHN MAYER & ROCKIN’ ON THE RIVER

WED 8/18What: SLAYER/MEGADETHWhere:TWCAWhen: 6:00PM

FRI 8/20What: ZAC BROWN BANDWhere:BLOSSOMWhen: 6:00PM

What: ROCKIN’ ON THE RIVERWhere:CUYAHOGA FALLSWhen: 5:00AM

SAT 8/21What: REO SPEEDWAGON

/PAT BENETARWhere:TWCAWhen: 6:00PM

SUN 8/22What: STONE TEMPLE PILOTSWhere:TWCAWhen: 6:00PM

•AsSTREETTEAMSPONSORyourlogoandnamewillappearinourweekly printad,E-Newsletter,website&onourSTREETTEAMshirts!

sponsoredby

•SceneSTREETTEAMcruises aroundtothehottestbars,concerts, andevents.Younameit,we’rethere!

•OurStreetTeamwill •Beyourguerillamarketingforceeachstep oftherace! •Paceteams •Earlysign-upincentives •Beattheracetakingphotostopostonour website,inourpaperandsocialmediasites (Facebook&Twitter) •TWEETaboutYOURevent

•DistributeYOURguerillamarketingitemsatthehOTTESTeventsintown...

•AsSTREET

TEAMSPONSOR

ourhomepage

STREETTEAM

linkleadsour

viewerstoYOUR

websitealso... WED 8/18What: SLAYER/MEGADETHWhere:TWCAWhen:6:00PM

Visit our Cleveland Marathon website

•SceneREADERSspentanaverageof$419onsporting eventsinthelastyearorOVER$28MilliON!

•WhatSceneREADERSspendonsports

•SceneREADERSarealmosttwiceaslikelytohave attendedThREE+college/prosportsevents

•SceneREADERShavespentover$28Milliontotalonsportingevents!

•SceneREADERSaremorelikelytobecollegeeducatedhealthclubmembers

•PARTNERShiPwithSceneincludesRaceDay: • TEAMSCENE •Wewillenterourownteamofrunners foreachpartoftherace • SceneWATERTEAM •Wewillprovideateamtodistribute wateratoneormoremilemarkers • SCENEMilESOFMUSiC •SCENEwillsecurea5kworthofliVEmusic!ONEartistateachmile!

•WebAdvertising:• We have several sizes of animated WEB ADS available to place on clevescene.com where we reach over 463,000 page views and 234,230 unique visitors per month.

• Reach over 32,000 potential runners with our WEEKLY E-Newsletter whichgoes out to the Scene database of over 32,000 subscribers.

• Over 6,000 fans are updated daily on Facebook & Twitter.

May 15, 2011 Sign up now!

•PrintAdvertising:•FUllCOlORADSinSceneweekly Available in a variety of sizes

• iNSERTSplaced inside our weekly publication. Provide your own or have us design it!

May15,2011Visitclevelandmarathon.com

forinformationandtosignup.

•“Post-itNote”AD WeofferaUNiQUEadverstising opportunitywithourpost-itnote stickeradwhichisplaceddirectly onthecoverofourweeklypublication

•RACkCARDS AnotherUNiQUEopportunity. haveyouradvertisementappearonthe topofourrackswhichholdourweekly paperatover1,750NEOhiolocations

Best of Cleveland Lucky 13! Advertising SpecialSIGN UP FOR 13 ADS and we will DOUBLE *your ad size for FREE!

You will also receive a SPECIAL RAtE for the Best of Cleveland issue.Get in on our BIGGESt ISSUE of the

year! Reserve your spot early for our Best of Cleveland issue

which hits the street October 13th.

* Double your ad size for FREE for:* Details/Issue tBD (Excluding BESt OF Cleveland issue )

•BENEFiTSOFTEAMiNgWiThSCENE • Associationwiththisseasonsevents

• ExclusivePlacementonallPrint,Weband SocialNetworkingadvertising

• Directaccesstoatargeteddemographic thathaseitherneverparticipatedinamarathon orneverbeentoone.

• ShowcaseMARAThONscheduleandevents.

• Tieintoouractivecommunityofreaders

• Associationwiththisseasonshottesteventsin andaroundNortheastOhio

•PARTNERWiThSCENEMAgAZiNE Sharedbeliefofcommunityinvolvementand theabilitytoimmediatelygainexposurethroughthe partnershipwiththeClevelandScene.

Experiencedwitheffectivelydeliveringmeasurable resultsforclientsinvariousbusinesses.

Opportunitytobeinvolvedwithsignatureeventsto furthercreatebrandawareness.

AccesstoClevelandScene’smarketingandpromo- tionsdepartmenttoassistwithpromotions.

AbilitytoutilizeallformsofClevelandScene’smedia outlets,whichincludesprint,online,textmessaging andothersocialnetworkingtechnologies.