“Risky Business”Mungo Leir

‘Pilot, publisher, innovator, one-time millionaire and pauper’

ACORN BBC MICRODECEMBER 1982

JANUARY 1983

CONVENIENCE

SINCLAIR QL1984

QL CAVERNJULY 1985

ASK FOR THE MONEY

£2,500

ATARI ST1985

ATARI ST1985

PERSONAL COMPUTER WORLD SHOWSEPTEMBER 1985

PERSONAL COMPUTER WORLD SHOWSEPTEMBER 1985

LOGISTICS

“Paradox were one of the first companies to release any game on the ST with Mission Mouse which ran in mono only. I never saw a finished copy but what I did see only really came into the 'alright' category. Nothing else seemed to happen for a year and then, suddenly, at the PCW show in 1986 Paradox leapt out with no less than six ST games all in glorious colour and with midi-compatible sound to boot!”

PARTNER WISELY

QUALITY OR QUANTITY?

IS THE GRASS GREENER?

CAN YOU DELIVER THE REQUIREMENTS?

SINK OR SWIM

(Distribution and re-selling)1990-1995

Teenage Mutant Ninja TurtlesSpeedball II

Kick OffSensible Soccer

LemmingsDungeon Master

WormsChampionship Manager

Golden AxeBubble Bobble

And…

GRAFT & SELL(until the next opportunity comes along)

REMEMBER…PARTNER WISELY

1995

RISK:Capital or Income?

WIFE

TODAY NEWSPAPER - 1993

INCOME IS GOOD

(especially if you are married)

Airmail sold 1997

£4 million

OWNERSHIP IS BETTTER

(AS IS HINDSIGHT)

instant access

Encrypted content on CD-ROM. First non-channel sale of Microsoft products in the world.

OLD WARDEN AIRFIELD - 1995

OLD WARDEN AIRFIELDFLIGHT SIMULATOR 95

20 YEARS…

20 MILLIONUSERS

1995 - 2005

20,000 SOLDEACH ISSUE

THE PERFECT MARKET

No viable competition

Cheap to develop

High spending hobby

Selling on back of Microsoft

THREE YEARS

THREE STAFF

£3,000,000 SALES

(Just Flight)

THE DOWNSIDES OF MICROSOFT

EVERY TWO YEARS

GROUND ZERO

CHANGE ONETHING

(It works at home too)

2006 -

DIFFERENT PRODUCT

SAME MARKET

CHANGE ONETHING

(It works in the office too)

TODAY NEWSPAPER - 1993

FREEDOM

CHALLENGE

EXCITING

RISKY

“Assumptions cost lives”

REWARDING

FOCUS & SAFETY

AND SEXY