Post on 17-Jul-2015
Rise Above the Noise – Outpace Your Competition
Through Content Curation April 15, 2015
Presented by:
Julio Viskovich
VP of Marketing at rFactr
Gene Sobolev
Co-founder of inbound.li
Chris Raulf
Founder & Digital Marketing Expert
Boulder SEO Marketing
www.rfactr.com www.inbound.li www.boulderseomarketing.com
Agenda
• Search Engine Optimization (SEO) and Social Media
• Social Media Content Strategy
– Picking the right social networks
– Creating and sharing valuable content
– Importance of content
• Content Curation
– Tools and trends
• Q&A
www.rfactr.com www.inbound.li www.boulderseomarketing.com
Disclaimer!
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Quick Polls
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Poll I: Social media marketing is an important part of our online marketing strategy. Poll II: We use tools to support our social media marketing efforts.
Google’s Algorithm
Check out the entire infographic at: http://www.entrepreneur.com/article/226884
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The 5 Pillars of SEO
1. Technical Health of Website
2. Website Functionality
3. On-Page Search Engine Optimization
4. Off-Page Search Engine Optimization
5. Social Media Marketing
Content Marketing
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Build Your SEO “FICO Credit Score”
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Help Google Understand Who You Are and What You Are About
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How It Works:
The Case For Social Media Referral Traffic
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Google Analytics: YTD for www.boulderseomarketing.com
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THE EVOLUTION OF CONSUMER BEHAVIOR
of product research in both on and offline purchases can be done online before making first
contact with the seller. (Forrester)
The Foundation
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Plan Ahead…
http://www.curata.com/blog/content-marketing-editorial-calendar-templates-the-ultimate-list/
Consider events and holidays to help create content and themes
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4-1-1
• Don’t oversell
• Share content your customers need
• Create social signals for your site
Deploy the 4-1-1 formula
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Best Practices For Optimization
• DO NOT publish the same content to all channels, optimize!
• Length of message, time of day, network etiquette
• Use data to help you create content or the algorithms will get you!
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Increase Engagement With Tagging
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Take Advantage of Trends and Tools
Content Curation - The What, Why and How
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What is content curation Content curation is about delivering the most relevant and valuable content for your target audience. This is achieved by searching, annotating and sharing content in a consistent and organized way.
Why curate content Content marketing requires dedication, continuity and, most notably, a lot of content to be effective. Most companies don’t have the resources to create enough original, high quality content.
Benefits of content curation • Establish Thought Leadership • Build a channel to enhance in-house content and promotional posts • Start conversations with prospects as part of lead generation and nurturing campaigns • It’s cheaper • It’s faster
Upcoming Full-Day SEO, Social Media and Digital Marketing Workshop in Denver
When: Thursday, June 25, 2015 from 8:30 am – 5:00 pm
Where: DoubleTree by Hilton Denver / Westminster
Cost:
• Early bird pricing of $347.00 is available until May 31st.
• The regular registration fee of $397.00 will start on June 1st.
• Get $50 off the registration fee with code BSM
Group Discount: Got a group of 3 or more attendees? Please call us at: 720-263-1736.
Registration: Learn more and register at www.seo-training-denver-june-25-2015.ezregister.com or
at www.boulderseomarketing.com.
Instructors:
• Julio Viskovich, a Forbes Top 30 Social Selling Thought Leader and VP of Marketing at rFactr
• Josh Culver, Head of the Search Marketing Department for Carbon8
• Chris Raulf, Founder and SEO Training Expert at Boulder SEO Marketing
www.rfactr.com www.inbound.li www.boulderseomarketing.com
THANK YOU
Questions?
Connect with Chris and Boulder SEO Marketing:
Facebook: https://www.facebook.com/BoulderSEOMarketing
LinkedIn: www.linkedin.com/in/chrisraulf & www.linkedin.com/company/boulder-seo-marketing
Twitter: https://twitter.com/swisschris & https://twitter.com/MarketingSEOWiz
Google+: https://plus.google.com/+ChrisRaulf & https://plus.google.com/+Boulderseomarketing
Connect with Julio and rFactr:
LinkedIn: www.linkedin.com/in/socialselling & www.linkedin.com/company/rFactr
Twitter: https://twitter.com/juliovisko & https://twitter.com/rFactr
Google+: https://plus.google.com/+JulioViskovichJR
Connect with Gene and inbound.li:
LinkedIn: https://www.linkedin.com/in/genesobolev & https://www.linkedin.com/company/inboundli
Twitter: https://twitter.com/GeneSobolev & https://twitter.com/inboundli
www.rfactr.com www.inbound.li www.boulderseomarketing.com