Enterprise Social Media Platform

Social Media Case Study

The Beginning:Building communities and conversations that turn consumers into producers of information

Case Study: Gannett Local Moms

Growth and Success

Expanded to 60 local sites

Multiple platforms

Opportunities and Challenges

The Challenge

A Scalable, Consistent Architecture

Product Enhancements

Analytics Across Sites

Maximize Revenue Oppty.

One Social Media Platform: Ripple6

60 sites converted20 new markets added

Identity, Connections, traveling conversations.

Social Analytics: Nationally and Locally

Integrated over 1.5 million messages and photos from

60 sources

1 million moms

Social Marketing

Create Opportunities

New Revenue Models

User Engagement

1. Identity: They tell the community

and YOU who they are.

Personalized Experience.

E.g. 40% of moms have shared age.

2. They connect and form Personal

Trusted Networks.

Interest Groups, Play groups, etc.

68% of invitations accepted.

3. Users Create and Share

(Ripple) Content in AND

through these personal

networks

Ripple Analytics

Real Insight into Word

of Mouth

Creating Opportunity

Ripple: a patented movable conversation.

Creating Opportunity:

“Smart Groups” enable you to be

a great host.

New Revenue Models

Cloud Communities

Make it easier for brands to create

relationships with customers.

Social Insights

Enable marketers to

create private spaces in

social networks.

Creating Value for All Parties

Consumers

Publishers Marketers

Creating Value for Marketers and Publishers

Social Media ServicesProfiles, Conversations and

Connections. Increase

visits, PV’s & engagement.

Create RelationshipsAnalytics, Word-of-mouth &

Consumer-shaped communities.

New Revenue ModelsSocial Insights & Social

Marketing Innovation