Submitted by:Rimpaljeet KaurMBA-I (Gen)

ID:M100700047

Sara lee

Sara lee is consumer goods company. It was founded in 1939 Headquarters at Downers Grove,

IIIinois, U.S.A. CEO- Marcel Smits. Products-Food, beverage, and

household and body care. Revenue-12.881 billion USD(2009)

Coffee products

A strong global coffee business

$3.0 Billion Net Sales FY09. Number 2 in roast and ground

coffee worldwide. Leading market positions in

Europe and Brazil.

Coffee products

Market Share of Sara Lee in coffee

10.00%

9.50%

80.50%

Sales

SARA LEEKRAFTOTHERS

Coffee products

Sara Lee & sustainable coffee sourcing

Strategy build on three pillars: Direct support to farmers: Douwe

Egberts (DE) Foundation Leading buyer of certified coffee Actively partner with stakeholders

to help make the worldwide coffee sector more sustainable

Meat products

Coffee products

Bakery products

Household products

Jimmy Dean

Jimmy Dean

It is America’s number one breakfast sausage.

It is mainly targeted towards kids. It is easy and delicious way to make

breakfast healthier. It is balanced breakfast with protein. Its tag line is NO KID HUNGRY.

Senseo coffee machine

It lets you savor a single serving of fresh gourment coffee at the touch of a button.

Choose your time. Choose your taste. Targeted to all customers.

Senseo coffee machine

State Fair Corn Dogs

Kids meal with nutrients. Take on camping trips. Parties. Portable and convenience. Targeted towards kids and young

people.

State Fair Corn Dogs

Positiong strategy of Sara Lee

The main focus of the company is providing quality and delicious products to its customers.

They believe in building the brands. To be the first choice of consumer and

customers around the world by bringing together innovative ideas, continuous improvement and people who make things.

Competitors of SLE

PEPSICO-USA, UK, BRAZIL, CHINA AND AUSTRALIA

KRAFTS FOOD-USA, UK, BRAZIL, CHINA AND AUSTRALIA

CONAGRO FOODS- USA, UK, CANADA, CHINA.

KELLOG-USA, UK, BRAZIL, JAPAN AND AUSTRALIA

GENERAL MILLS-USA, UK, CANADA, CHINA AND AUSTRALIA

Pepsico

It was founded in new bern, north carolina, U.S. (1898)

Its founders are Caleb Bradham, Donald M.Kendall Herman W.Lay

Headquaters are at Purchase, New York, U.S.A.

Ceo- Indra Nooyi. Industry –Food beverages Revenue-US$44.3 billion.

Products

Frappuccino

Icy –cold coffee. Different calories. Different milk. More flavors Targeted to all age groups.

Frappuccino

Vanilla bean frappucino

Rich, creamy Vanilla Bean Frappucino ice cream .

Made with the finest, real vanilla beans from Madgascar.

Nutritional value-170 calorie.

Vanilla bean frappucino

Kraft foods

It was founded in Englewood, South Chicago, Illinois, U.S. (1903).

Headquaters-Northfeild, Illinois, U.S. CEO-Irene Rosenfeld. Industry-food processing Revenue-US$40.4 Billion

Products

Kraft Dinner* Oscar Mayer Philadelphia Maxwell House Nabisco Jacobs Côte d'Or Milka LU Vegemite Cadbury Trebor

Products

Handi snacks

Handi snacks

0g Trans Fat 100 Calories or less per snack Made with Real Nonfat Milk Convenient single-serve cups No Preservatives, Never needs

refrigeration Perfect for snack or lunchbox treat. Targeted towards children, young and

health conscious people.

Major markets

Major markets include: Canada United States

Milka

Milka

Contains milk, hazelnuts, soya. May contain traces of other nuts

and wheat. Nutrients 100g. Targeted towards children and

adults.

Major markets include:

Argentina Austria Belgium Bulgaria Netherlands Romania Russia Spain Turkey Ukraine United States

General Mills

It was founded in Minneapolis, Minnesota.

Headquaters at Golden Valley, Minnesota, U.S.A.

CEO-Danny Maan. Industry-food processing.

Revenue-US$14.7 Billion

Products

Baking mixes Breakfast cereals Yogurt Refrigerated dough, soup, pizza, snack Foods, ice cream, soy products,

vegetables, flour, and other food products

Products

Cheex

Low in fat and cholesterol free, moms love Rice Chex and Corn Chex cereals because they are low in sugar.

For more than 60 years, Chex has offered calcium, vitamins and an enjoyable crunch.

And if you are looking for a wonderful, wholesome snack, Chex Party Mix is a sure pleaser.

Chex

Cheerios

A family favorite for decades – and with good reason.

Made with whole grain, Cheerios is the only ready-to-eat cereal clinically proven to lower cholesterol when eaten as part of a diet low in saturated fat and cholesterol.

For kids, teens and adults, the wholesome goodness of Cheerios is ideal as a nutritious breakfast or snack.

Cheerios

Kellogg

It was founded in 1906. Founders –Will Keith Kellogg. Headquaters-Battle Creek,Michigan,

U.S. Key people-James Jenness (Chairman),

David Mackay (President, CEO) John A. Bryant (COO).

Industry-Food Processing. Revenue-US$ 12.6 billion

Products

Cereals Cookies Crackers Toaster pastries Cereal Bars Fruit-flavored Snacks Frozen Waffles Veggie Foods

Products

Blueberry Cereal

Trying to lose weight should never, ever, ever give you the blues (unless it’s yummy Special K® Blueberry Cereal)

Special Blueberry Cereal is filled with crunchy rice and whole wheat flakes and sprinkled with blueberry-flavored oat clusters.

Enjoy Special Blueberry Cereal with skim milk, fruit and black coffee for less than 250 calories.

Blueberry Cereal

Cheez-IT

Highly nutritional.

Allergen Information:contains wheat, milk and soy ingredients.

Country of Origin:distributed in USA

Cheez-IT

ConAgra foods

It was founded in 1919 as Nebraska Consolidated Mills and in 1971 as -ConAgra foods.

Headquarters-Omaha, Nebraska, U.S. CEO-Gary Rodkin. Industry-Food Processing. Revenue-US$12.73 Billion

Products

Cooking oil Frozen dinners Hot cocoa hot dogs peanut butter

Reddi wip

Reddi-wip

Make every day special with the great taste of Reddi-wip.

Made with real cream, dessert just isn't dessert without Reddi-wip.

Available in original, extra creamy, fat-free, and chocolate. Remember—it's not ready 'til it's Reddi.

Peter pan

Peter Pan is the smooth, creamy peanut butter that the whole family can enjoy.

One bite will remind kids of all ages that they never outgrow the simple pleasure and magic of Peter Pan peanut butter.

Peter pan

Thank you