Post on 21-Jan-2015
description
Riding the Wave of Web 2.0 – Prepare to be Overwhelmed
Presented by Sandy Masters, CPCU
Photo Bing Images
Agenda & Disclaimer What is Web 2.0 and Social Media? Why should you ride the wave? Current statistics What are the key considerations you need
to make before jumping in? What are the social media and Web 2.0
options and opportunities? Content Sharing / Content Producing / Relationship
Building What are other leading practitioners doing online
now? Resources for further study This presentation is on Slideshare.net
I know just enough about technology to be dangerous!
What is Web 2.0 and Social Media?
Web 2.0 Social Media
Apps that facilitate info sharing, interoperability, user-centered design and collaboration on the world wide web.
Cumulative changes in the way developers and end users use the web.
Media designed to be disseminated through social interaction.
Using web-based technology to transform media monologues (one to many) to social media dialogues (many to many)
Transforming people from content consumers to content producers.
Click here for Slideshare on “Community The Real Power of Social Media”
From Wikipedia
Social Media and Web 2.0 OverwhelmWHY RIDE THE WAVE?
State of the InternetSocial Media Revolution
Why ride the wave? – Because 4 steps in the traditional sales process are going social
From Social Media Academy
How to go Social without becoming overwhelmed? From Social Media Academy
1. Take your top 50 business contacts and look them up in the relevant places and spaces.
2. Create an account on networks and sites where you find your customers, prospects, partners and influencers.
3. “Visit” them every other day, read the last posts, comment, care about them.
4. LISTEN to what’s on top of their mind – think beyond your project sale.
5. Be approachable, let your connections know how to connect with you.
6. Share your thoughts, interests – get social.7. Take one of the reporting tools and begin to measure sentiments
around your brand/product.8. Tell your colleagues what you learn from your customers and
prospects – encourage them to also listen and learn.9. Help your customers and prospects with helpful links, introduce
them to existing customers and experts of your products and services.
10.Stay focused on the people who are RELEVANT to you – otherwise you get distracted and spend 24 hours per day browsing around.
11.DO NOT waste your time with growing your followers, video editing, chatting with everybody who invites you . . . Follow your own business objectives.
Dunbar's number A theoretical cognitive limit to the number of
people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person. (from Wikipedia)
150
Collaboration Transparency
Open Source
Connection
From Wikipedia: File:Web 2.0 Map.svg
Sharing
Communication
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Search tools
Ted Video: Pay particular attention to the focus group participants
Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001.
Free video courses from Harvard, Yale, MIT, Princeton, Berkeley, Stanford, and UCLA.
Social Media Issues – Key considerations:
• Privacy• Errors and omissions• Security• Protecting proprietary information• Transparency• Lawsuits
PDF file: From IIABA ACT Social Web Policy for AgenciesArticle: Social Media Lawsuits: Your Posts and Pics Can Screw You by Jeff LouisBlog : Workforce Darwinism by Adam Singer
Decisions – You can start by asking these questions:
1. Will your company participate? 2. Which employees have an appropriate business use
for social media? 3. Can only certain employees use these tools during
business hours? 4. To what extent will you monitor employee use, and
how? 5. How would you prefer an employee mention the
agency and their agency affiliation on their personal sites?
6. You will need a clear company philosophy defining the agency attitudes toward social networking.
7. You should also make it clear whether employees are allowed to identify themselves as representatives of the company on their personal social networks.
From IIABA ACT Social Web Policy for Agencies
Social Networking –Relationship Building
Social News –ContentSharing
User-Generated Content (UGC)ProducingBlog
s
Social Media Landscape – The Tools
© 2009 Omniture Inc.
rss
The Ultimate Convergent Tool
EVEN AAMGA HAS A TWITTER ACCOUNT!
Twitter spawns more applications:Twirl & Tweetdeck
TwollowTweetchat
Power Twitter & TweetieTweetlater
TwitPicTwitterBerry & Tiny Twitter
Twitterfon & TwitterficYour Twitter Karma
My TweepleTwitterFeed
TwitterpacksQwitter
TweetstalkTwitterati
There is even a website that explains and gives ratings to all these twitter apps:www.twittereye.com
Blogs Why should you care?
Blogs are now a standard source of news and info 77 Million+ Americans visit blogs 346 Million blog readers worldwide
You now have a voice! Find your voice!
How to blog? Who to follow? How to organize?
Really SimpleSyndication
Article:19 Blogs You
ShouldBookmarkRight Now
Insurance Blogs Directory
ALLTOP Magazine Rack for Insurance
Social Bookmarking
What are other leading practitioners doing online now?
Liberty Mutual – The Responsibility Project 1st Guard Corp. – Trucker1 iPhone App Northwestern Mutual – Dress to Impress Insurance Noodle & Superior Access – Your
competition? Claims reporting iPhone apps
Resources for further study Social Media Clubs – Local Face to Face
meetings SmartBrief on Social Media – E-zine Insurance & Technology – E-zine IIABA – ACT –
Social Web Policy for Independent Agencies Social Media Academy – Online Master
Certificate Classes Articles: Insurance Networking News – Social
Media from Fad to Factor Articles: Insurance & Technology – Mobile
Phones Bring Insurance to Kenyan Farmers
Personal Self-Directed Learning & Personal Knowledge Management (click here for video explanation)
In the knowledge economy learning is work and your work is learning. Knowledge is only useful if you can use it to think in new ways, solve problems, and make decisions.
“An organization’s ability to learn and translate that learning into action is the ultimate competitive business advantage”–Jack Welch
“Knowledge has become the key economic resource and the dominant–and perhaps even the only–source of competitive advantage.”–Peter Drucker
Now what? LUNCH!
Action Planning / Table Topic• One thing I can do….• One thing my team can do….• One thing my organization can do….• One other thought….