MRS Kids & Youth

Children and Youth Research Guidelines

2015

2015

What are Market Research Society Guidelines?

Designed to help researchers interpret and apply the MRS Code of Conduct.

– Ensures self-regulation rather than imposed UK / EU law.

Provide researchers with best practice advice.

Qualitative research

What is covered in the Children and Youth Guidelines?

Quantitative research

Social media

Handling sensitive information and disclosure

Recruitment & Permission

Incentives

Pre-tasks

You mean you don’t want to read 35 pages of legalese?

The Guidelines are thorough….!! …. and designed to ensure all our activities comply with all laws and regulations….

• The MRS want to be accessible, engaging and more interactive…..

69% of all Internet content will be

video by 2017….

• Guidelines available as legal documents, one page summaries AND short videos could help new and experiencedresearchers.

Who helped out?

Barbie Clarke

(Family Kids & Youth)

Damien Flannagan

(Gusto)

Sarah Gale

(Ipsos)

Richard Ellwood

(Disney)

Six Infographics

5 Minute intro video….