Post on 06-Aug-2015
Agenda For Today
§ Broad Qualifying Criteria
§ The Successful Applicant
§ How to Apply to RICAP
§ Program Reminders
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Broad Qualifying Criteria
§ Be committed to commercialization of the technology/application/product/service that you are bringing to the program.
§ Have an IP “position” i.e. be in possession of intellectual assets, whether protected or not, that can be described and discussed.
§ Have a “business model” in mind, around which you wish to grow your company.§ This is not a technology
concern but a business approach
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§ Be able to describe the underlying strength of the technology /product/service in terms of known competition.
§ Have shown progress or understanding in meeting one or more certain critical milestones, e.g. filed IP, established a team, received investment, created a prototype, worked with partners, etc.
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Broad Qualifying Criteria
Broad Qualifying Criteria
§ Able to express the commercialization goals of the company or venture, in terms of desired and realistic outcomes.
§ Show focus!
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The Successful Applicant…§ Wants to commercialize a
product, service or technology.
§ Needs to develop business strategy.§ This commitment is separate from,
but connected to, technical milestones
§ Just getting started in commercialization, and understands commercialization is a “long and winding road”.
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The Successful Applicant…§ Must be able to identify some key
areas where he/she lacks knowledge or the tools necessary to commercialize.
§ E.g. need assistance in identifying competitive position vis-a-vis current products, or e.g. need assistance in building out your financial or business model.
§ Be open to feedback!7
The Successful Applicant…§ Must articulate interest in
learning to build their business.
§ What is your “value proposition”?
§ Understanding competitive advantage and recognizing this as being important to commercial success.
§ Recognizes this is not a business development program!
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How To Apply For RICAP§ Visit RICAP website: www.RICAP.ro
§ Read all info (available in English
& Romanian)
§ Check if you fit the criteria
§ Create account to start
application
§ If 2013 applicant, prepare to
discuss what has changed
§ Complete entire application in
English
§ Application deadline is 15 July
2014
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Complete Application
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Section 1:Company Information
§ Company Name§ Fiscal Code§ Contact Details§ Legal Reps§ Ranges:
§ Years in Business
§ Employees§ Revenue
(optional)§ Intellectual
Property§ Technology
Sector§ Target Market§ Company &
Management Descriptions
§ Sources of Funding
Section 2: Technology &Commercialization Needs
§ Product & Technology Descriptions
§ Target Market Sector (customer details)
§ Value Proposition§ Stage of
Technology Development
§ Time to Market, Market Studies & Market Strategy
§ Strategic Partnerships
§ Commercialization Status, Gaps & Priorities
§ Current Management Team Expectations
§ IP Strategy§ RICAP
expectations
Complete Application
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Option One
§ Complete & submit application at once after creating account on Larta Portal
§ Cannot edit application after submission
Option Two
§ Create account on Larta portal
§ Start application, but save application progress and complete at later time
§ Can edit application at any time by logging in to Larta Portal
§ Must complete & submit by15 July 2014
Don’t Forget!
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• Save Application Progress with or
• Complete & Submit Application with
• Be Honest & Concise§ Do not use misleading
language
• Complete in English!
• Application Deadline:15 July 2014
• Selection Announcement:September 2014
• Be Open to Feedback!