The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose.

DESIGNING

Celebrate the Princess Within

16 Project Book Designing MyTiana 2011

1.0 RESEARCH

2011 Project Book Designing MyTiana 17

1.0 RESEARCH

18 Project Book Designing MyTiana 2011

2.0 Creative Development

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2.0 Creative Development

20 Project Book Designing MyTiana 2011

3.1 Logo Standards 3.2 Color Palette 3.3 Typography 3.4 Images Styles

3.0 Style Guide

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TypographyLogo Standards

Accent Palette

Primary Palette

Color Scheme Headline - Edwardian SciptUsed only with campaign sloganTagline - Bondoni s Svty Two OS ITC TTHeadings - Myriad ProSubHeadings/Copy - Minion Pro

3.0 Style Guide

The EndDESIGNING

The re-branding of Princess Tiana byRochelle Person, Full Sail University