Reverse engineering your competitor's social strategy social crawlytics

Post on 28-Oct-2014

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Transcript of Reverse engineering your competitor's social strategy social crawlytics

Reverse Engineering Your Competitor’s Social/Content Strategy

Yousaf Sekander@ysekand

Content is not king.

Content is kingmaker!

Producing shareable/compelling content is not easy/cheap*

* In most cases…

Find your competitor’s most shared content and leverage it

For infographics use your own URL shortner

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