Mobile Internet 2009

Hello.Exploiting The Revenue Potential Of The Mobile Internet

Number of paid-for apps 22,585

Average cost $30,000

Total investment $677 million

Apps sold (launch-Oct 08) 200,000,000

Average price $2.58

Total revenue $516,000,000

Total net revenue $361 million

$20,000

$451m

Reach the market…

…with the right product

* Number of App store paid-for apps and average price figures from Mobclix** Average development costs from businessinsider.com*** total sales from appleinsider.com and based on Apple announcements

100k+ downloads per month

Over 30% participation in leagues

1 million+ UK users4x 2007 revenuesNear profit in UK market

0

37500

75000

112500

150000

May-06 Aug-07 Oct-08

Page views (000's)

I start by filling in what I can and hope that eventually it all links up, I am not hung up on solving the upper left corner first or whatever.

…the right product

Design

…the right product

Design

fragmentation

MMS

SMS

Mobile web

Java

SymbianE

ffort

Capability

…the right platform

Java

Flash

Android

Symbian

iPhone

Mobile web

SMS

Windows MobileRIMnative

X-plat.

standard

The right product… evolves

Listen, measure

assume change

Receive a puzzle every

morning?

Reach the market

Traditional media didn’t work

* Photo by Vincent Germain

Limited cross-platform crossover

15%

Mobile is the best ad channel

Delightful user experience

Target platforms audience

Keep evolving

Master mobile marketing

Thank you.

sergio.falletti@futureplatforms.com