Revenue Estimation

Sheet1weekly sale in year 1yearly sale in year 1Volume Sales in year 1Revenue( Volume Sales * Avg Price)weekly sale in year 2yearly sale in year 2Volume Sales in year 2Revenue( Volume Sales * Avg Price)weekly sale in year 3yearly sale in year 3Volume Sales in year 3Revenue( Volume Sales * Avg Price)Tier I retailer800002096076800000191155200040192015360000038231040008038403072000007646208000Tier II retailer600001572043200000107524800030144086400000215049600060288017280000043009920002986800000597360000011947200000Avg price=Rs 30Y-O-Y growth is assumed to be 100%

Retailer's Margin (10% of Avg price)= Rs 3As wholesellers and distributers are bulk purchasers, the margin for them is around 4%Wholeseller's Margin (4% of Rs 27)=Rs 1.08Distributer Margin(4% of Rs 25.92)=Rs 1.03Net Average price for the company per pack= Rs 24.89

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Revenue Estimation

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