Post on 28-Nov-2014
description
MARKETING ??
Jatin Vaid
BRAND = COLLECTIVELY WHAT PEOPLE FEEL, THINK AND SAY ABOUT YOUR PRODUCT, SERVICE OR COMPANY
FUNDAMENTALS
REMAIN SAME
BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUTDE TOWARDS, AND PERCEPTIONS, OF THE BRAND
FUNDAMENTALS
REMAIN SAME
BRAND LOYALTY STILL IS WHAT IS EARNED OVER TIME THROUGH CONSISTENT +VE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
FUNDAMENTALS
REMAIN SAME
PEOPLE’S BEHAVIOR ARE CHANGING• SMS• BLOGS• FACEBOOK• TWITTER
WHAT IS CHANGING?
WAY PEOPLE SHOP HAS EVOLVED• ONLINE SHOPPING• PRODUCT REVIEWS• PRICE DISCOVERABILITY
WHAT IS CHANGING?
SOMETHING IS HAPPENING ALL THE TIME• YOU DON’T KNOW IN WHAT CONTEXT YOU ARE INTERACTING WITH YOUR CUSTOMER
WHAT IS CHANGING?
CUSTOMERS SEARCH FOR THE PRODUCT• CONSUMER HAS MORE POWER
WHAT IS CHANGING?
FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE• IT IS ABOUT DOING THINGS WITH AND FOR PEOPLE
FUTURE OF MARKETING
?
FUTURE OF MARKETING IS COLLABORATIVE• LET YOUR CUSTOMERS PARTICIPATE IN YOUR DECISIONS
FUTURE OF MARKETING
?
FUTURE OF MARKETING IS PERSONAL• LET YOUR CUSTOMERS CHOSE AND DESIGN
FUTURE OF MARKETING
?
FUTURE OF MARKETING IS HELPFUL, PLAYFUL & GENEROUS• MAKE YOUR CUSTOMERS FEEL TOUCHED, MOVED AND INSPIRED
FUTURE OF MARKETING
?
FUTURE OF MARKETING IS HONEST• NEVER LOSE INTEGRITY
FUTURE OF MARKETING
?
DELIVER VALUE THROUGH MARKETING• TREAT ME WELL AND I WILL RETURN THE FAVOR
HOW TO GET
THERE?
MAKE PEOPLE’S LIVES BETTER• UTILITY IN MARKETING
HOW TO GET
THERE?
UNCOVER RICH CONSUMER INSIGHTS – OBSERVE• LOT OF TIMES PEOPLE DON’T KNOW WHAT THEY WANT
HOW TO GET
THERE?
PRODUCT IS MARKETING• MAKE THE PRODUCT OR SERVICE SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT
HOW TO GET
THERE?