Post on 22-Oct-2014
description
Retailers: Get Social During the Holidays
WHY SOCIAL?First, let’s look at a few statistics.
97% OF SHOPPERS
say they’re likely to turn to social media for advice before making a holiday purchase.
Social Media Today
66% OF BLACK FRIDAY PURCHASES
last year were the result of a social media interaction.
Marketing Profs
MOBILE IS EXPECTED TO HAVE AN IMPACT ON 87%
of all holiday purchases.
Marketing Profs
DID YOUR JAW JUST DROP?
HERE ARE A FEW WAYS
you can integrate social – and mobile – into your holiday marketing campaign.
Marketing Profs
MAKE IT EASY
• Use a wish list to keep your customers organized.• This encourages customers to share
products – and what they really want – with their friends.
• Use location-based coupons during the most important phase of the purchase cycle: in the store.
‘TIS THE SEASON FOR GIVING
• Team up with a charity. • Cut through the mounds of coupons and
emails by allowing customers to give back. They feel good = You feel good
• Pick a charity that fits with your company culture to help raise awareness for the cause, and for your company.
SPREAD THE WORD
• Make your content easy to share.• Avoid too many links/clicks.• Make sure your promotions/offers are
easy to read on mobile devices.• Create personal content that people want to
share with their friends.• Personalized cards, photos, GIFs, etc
THE HOLIDAYS ARE ABOUT GIVING…
SO DON’T BE A SCROOGE
GET SOCIAL!
encourage conversation
AdashmoreCreative.com
info@AdashmoreCreative.com410-252-7879