Retail Tech 2020: Hip or Hype

Retail Technology 2020: Hip…or Hype?An Aptos WebinarDave Bruno, Director of Marketing

October 29, 2015

Today’s Talking Points• Retail’s Third Dimension• Moods Matter More• Virtually Unstoppable VR• The Internet of Everywhere

Dave BrunoDirector of Marketing,

A Warm-Up Exercise

See if you can determine what the following objects have in common…

A Cheese Pizza

A Mountain Bike

Women’s High-Heeled Shoes

Holiday Cookies

Soccer Shoes

A Concept Car

A New Home

An Electric Guitar

A Woman’s Dress

Have You Figured it Out?

3D PrinterEvery object shown was fabricated with a

2020 Technology #1:

3D Printing

printerssold66

108,1512014

printers soldSource: Gartner

On the Rise3D Printing is Clearly

PersonalizationMore and more, consumers crave

25%Fully

of consumers are“very interested” in

product personalizationSource: Bain & Co.

Marketing-CentricMost consumer engagement to date has been

Beginning to EngageRetailers are slowly

ShapewaysMonogrammed 3-D Printed Sterling Silver Heart Pendant Necklace

A leader in fashion and now in technology, Neiman Marcus is proud to offer you the latest advancement in personalized jewelry. A twist on a classic pendant, this one-of-a kind piece is made with 3D printing and polished by hand.

Customize it to add your initials or those of a loved one.

Up Close & PersonalNormal: an entire store dedicated to putting 3D-printed earbuds

Designs on 3D DesignsEven Martha Stewart has

“Lemon Drop”“Robin’s Egg”“Jadeite”

Just In Case You Were Wondering…

Tipping PointConsumer adoption is approaching the

Every year, the technology improves:

FasterSmallerCheaperMore DesignsBetter Materials

Hit Funding Goal in 11 minutes

3D Will Be EverywhereIn 10 years or so, analysts predict that…

50%Source: Autodesk

of all households in developed economies will have a 3D printer

By 2025

2020 Technology #2:

Mood SensingPersonalization

Mood to Shop?Can technology really tell if we are in the

Mood Affects SpendFor decades, researchers have studied how

Sad Likely to BuyExcited ImpulsivePowerful ExtravagantProud Brighter

When We Feel: We Are Typically:

Does Mood = Intent?Retail’s critical question:

Monetize Our MoodsRecently there have been numerous attempts to

Mood Sweater

TRANQUIL, Zen

CALM, Relaxed

RUFFLED, Excited

NERVOUS, In Love

NIRVANA, Ecstatic

The Mood Sweater’s

“Emotive Display”

Wristband measures signals from the central nervous system to try to detect our emotional state

Monitors eye muscle contractionsusing false eyelashes to measure mood and a conductive eyeliner

to connect to a mobile device

Revealing Shopper MoodsBut the real trick for retail has always been

What are people feeling…at the moment of truth?

New Light on Our MoodsRecent research has shed

MIT has amassed a database of

1 Billionto recognize and classify emotions

Source: CNN

facial expressions

Expose Our FeelingsNew technology can leverage the data to

Sense Shopper MoodsA few startups are beginning to leverage tech to

Measures emotional reactionsto in-store experiences

Window displaysCustomer Service

MerchandisingPromotional Displays

Store LayoutCheckout

Reads faces when people enter a store and

when they checkout to make

mood-based recommendations

Putting sensors at the shelf to read gender and demographic info, and

potentially even mood to make real-time offers

Virtually Unstoppable?Is Virtual Reality

2020 Technology #3:

Virtual Reality

Somewhat Awkward…Most early attempts at VR shopping were often

Gathered DustHence, most implementations simply

Inevitable?Despite mis-steps, is the rise of virtual reality in retail

One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real.--William Gibson“

Speculative Fiction NovelistAuthor of Necromancer

VR Marketing…Recently we have seen markedly better

On the Package…

At the Shelf…

And in the Mirror

Lots of BuzzRecent VR Tech breakthroughs have generated

Immersive Experiences…They all create intensely

The Gaming MarketBut most experiences are primarily created for

Not Playing GamesHowever, investors in modern VR experiences are definitely

Source: The Guardian

Why Oculus?The $2 Billion Question:

We believe virtual reality will be heavily defined by social experiences that connect people in magical, new ways. “

Source: The Guardian

Social ExperienceShopping has forever been an inherently

52%Source: Marketing Magazine

of consumers are interested in immersive digital experiences in the store

Hit the MallHeadsets are starting to

Shoppers enter fantasy themes that represent key trends for the season

The tech recognizes users’ shapes and represents them through avatars

Shoppers then curate products that that can be found at shops in the mall

Lowe’s staff help shoppers design the room using the Holoroom app

Customers see their design in the Holoroom in 3D space at full size

Curated collections of relevant items & accessories are presented

The headsets gave customers a live feed of the catwalk show and backstage action

Shoppers experience immersive tours of Yosemite and the Moab desert

They trek landscapes and rock climb with athletes Cedar Wright and Sam Elias

Warming to the IdeaShoppers seem to be

63%Source: Walker Sands

of consumers indicate VR would change the way they shop

2020 Technology #4:

The Internet of Everywhere

Continue to ExpandJust in case you aren’t convinced yet, here’s more data to show how the Internet will

1.6 ZB

Source: Cisco

In 2018, we will generate over…

of global IP traffic

1984-2013COMBINED

which is more than

Will Be ConnectedSo many more machines

50BSource: Cisco

devices will be connected to the internet

By 2020

The Inevitable Rise of WearablesConnecting humans to all these machines will be aided by

3.6MSource: Wall Street Journal

Apple watches sold in theirfirst quarter on the market

The Internet Will be UbiquitousWithin a decade, experts expect

A global, immersible, invisible, ambient networked computing environment“--Pew Research

Holistic…and InnateAnd information flow will be

Information sharing will become invisible, flowing like electricity.“--Pew Research

Far More DemocraticThe Internet of Everywhere will be

Accessible to all, rich or poor…

Can Finally Be RealizedPerhaps the long-predicted possibilities for retail

“How’d those assorted tank tops work out for you?”

Will Slowly Begin to DisappearAcetate billboards (as awesome as some may be)

Will Become a Thing of the PastStatic, printed bus and train stop posters

Will Take Big Leaps ForwardEven (already digital) store signage

TV Screens Will be EverywhereUltra cheap, solar-powered, high definition

BillboardsPostersBusesTrainsShop windowsStore shelvesRestaurant tables

Connected to the Internet…Soon they will all be

Connected to us!…and they will all be

Personalized InteractionThe value driver will be the degree of

Brings this Vision to LifeThe magic of Disney

Personalized ExperiencesMagic Bands deliver frictionless and highly

Baggage handlingGround transportCustom park itineraryFast Pass managementPayment processingOffers and recommendationsRestaurant reservationsCharacter meet & greetIn-park experience photos

Experience AnalyticsAnd Disney reaps the rewards of

Streaming real-time dataGuest locations & activitiesWait time estimatesTraffic patterns

Embracing New Technology

How Aptos Can Help

“The Power of One”Our Vision for Engaging Customers Differently:

One Customer

Personalized, consistent & profitable offers in every touch point that motivate purchases, reward loyalty

One Interaction

Integrated journeys where every shopper is recognized, empowered, and rewarded at every touch point

One Order

Enterprise inventory visibility fuels centralized management of every order in every channel

One Product

Integrated merchandising & planning processes that bring your unique brand vision to life in every channel

One Truth

Ensuring validated, accurate, & timely data from every corner of the enterprise in support of effective analytics

One View of the Enterprise

Role-based, actionable analytics that identify the right action at the right time for strategic decisions

One Customer One Interaction One Order

One Product One Truth One View of the Enterprise

CRM • Clienteling POS • Mobile POS • Digital Commerce Enterprise Order Management

Planning • Merchandising Audit Operations Management Analytics by Quantisense

One Secure Platform, in the CloudSingular Commerce, Seamless Experiences.

Related resources…

eBook On Demand Recording SlideShare

www.aptos.com/customer-engagement-ebook http://bit.ly/1Kwi2R0 http://bit.ly/1M721Ev

DBruno@Aptos.comThank You

Retail Tech 2020: Hip or Hype

Retail

Transcript of Retail Tech 2020: Hip or Hype

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