Post on 29-Jul-2015
RETAIL – PART 2
QUESTIONS
How has arts/charity funding affected musicians?
How do you think corporate sponsorship of music has affected music consumers?
• Corporate - relating to a large company or group
• Sponsorship – financial support
Case Study – BP
1. Who is BP?2. What art(s) do they sponsor?3. Why do they sponsor them?
“Much avant-garde and contemporary art is actively hostile towards capitalism. If an artist who is critiquing corporate power is presented as part of this branded apparatus, the work is being betrayed quite fundamentally.” Professor Julian Stallabrass.
Quoted from (http://www.ft.com/cms/s/2/4313691c-3513-11e4-aa47-00144feabdc0.html#axzz3FSnTHa8d)
iTunes Festival is a full-volume celebration of live music, with free performances from artists we love. Local fans can win tickets to see the gigs in person while fans around the world can watch for free—live or for a limited time afterward—on iTunes or with Apple TV.Quoted from http://www.itunesfestival.com/
Pierre Bourdieu (a sociologist) created the idea of Cultural Capital.
‘Dominant classes have the power to impose meanings and to impose them as legitimate. They are able to define their own culture as worthy of being sought and possessed and to establish it as the basis for knowledge in the education system.’
Quoted in http://www.historylearningsite.co.uk/cultural_capital.htm
Three questions in the conclusion:
1. What does the sponsorship of ‘classical’ music through large corporations say about the value of ‘classical’ music?
2. How does this compare with the manner in which ‘popular’ music is sponsored?
3. What does this say about the audiences or consumers of these two broad genres of music?