Retail chains in Lithuaniatop-of-mind & public communication

Who is Who?

Iki Ruined paradise of qualityLidl Price-leader to come?Maxima Elephant in the market Aibė Bastard of the same elephantNorfa Dirty, cheap, badPrisma LatecomerRimi Trend-setter

updatedSep 2015

Retail chains in Lithuaniatop-of-mind & public communication

Spokespersons?

Iki (Andrius Petraitis) Self-sufficient. No comments.Lidl (Daina Balčiūnienė) Low price, low price, low priceMaxima (Renata Saulytė) Please, where are my holidays? Aibė (???) -Norfa (Darius Ryliškis) „Words never come easy“Prisma (???) -Rimi (Giedrė Bielskytė) Creative and proactive

Retail chains in Lithuaniatop-of-mind & public communication

Opinion leaders? Celebrities?

Iki ??? (ex Linas Samėnas)Lidl ???Maxima ever-changing, but seen Aibė ???Norfa ??? (ex Virgilijus Alekna)Prisma ???Rimi ???

Retail chains in Lithuaniatop-of-mind & public communication

FB fans (thousands)?

Iki 19,9Lidl ???Maxima 72,2 Aibė 2,2Norfa 76,8Prisma 58,4Rimi 27,8

Maxima; 40

Iki; 16

Norfa; 10

Rimi; 6Aibė; 6 Prisma; 1 Others; 21

Lithuanian retail market (LPĮA, 2013)