The Last Call ProjectThe Last Call Project

RESULTSRESULTS

Deanne Boisvert

Public Health – Seattle & King County

April 2009

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What is Last What is Last Call?Call?

http://www.everystockphoto.com/photo.php?imageId=2094850

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Research ProjectResearch Project

Partnership BetweenPHSKC &

HIPRC

Do these programs

work?

Funded by the CDC

Conducted over

3 years

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Why should you care?

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Our findings!Our findings!

GOALS GOALS

andand

OBJECTIVESOBJECTIVES

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Reduce death Reduce death & injury from& injury from

impaired driving impaired driving crashescrashes

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What We DidWhat We Did

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Seattle drinkersages 21 - 34

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Pioneer Square

Pike/PineCorridor

Belltown

Ballard

Fremont

Focus onFocus on

5 5 neighbor-neighbor-

hoodshoods

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Street Teams

Point-of-Sale

Special Events

Bus Ads

Earned Media

Print Ads

Websites

Internet Ads

TV

Radio

Social Marketing Social Marketing CampaignCampaign

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Safe Ride Home

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RDD

Crash Data Arrest Data

Street Surveys

EvaluationEvaluation

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Results!Results!

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Questions?Questions?