RESTAURANT WEEK RECAP

June 18-24, 2012

MARKETING EFFORTS

Total Budget of $2,400

Websites Media PitchingFacebook Media Preview EventYouTube Media PartnershipEmail SweepstakesPostcards Survey

WEBSITES

Over 6,000 visits to website and landing page

FACEBOOK

Supported by the 50,800 fans of FLWC

YOUTUBE

870 views and included on websites and emails

PRINT MATERIALS

7000 printed and distributed

MEDIA RELATIONS

May 1 – June 22

3 Press ReleasesTwitter Outreach1 Media Preview Event

MEDIA PARTNERSHIPS

684 sweepstakes entries

New York Cork ReportsEdible Finger Lakes

MEDIA COVERAGE

May 1 – June 22

11 articles (print and online)1 broadcast TV segment

SURVEY RESULTS

Restaurant SurveyConsumer Survey

RESTAURANT SURVEY

Why did you participate?

• Food/wine movement• New customers • Return customers

RESTAURANT SURVEY

How was business?

• 62.5% flat - up 5%• 25% up 16% or more• No restaurant was down

RESTAURANT SURVEY

Total Lunches

• Average 24.5 per restaurant• 305 lunches at 12 restaurants*• $7,600 value

RESTAURANT SURVEY

Total Dinners

• Average 67 per restaurant• 866 dinners at 13 restaurants*• $26,000 value

RESTAURANT SURVEY

Total Dinners

• Average 67 per restaurant• 866 dinners at 13 restaurants*• $26,000 value

RESTAURANT SURVEY

How satisfied were you?

• 63% yes• 100% Finger Lakes?

RESTAURANT SURVEY

Will you participate in the future?

• 63% yes• Allow different price points• 100% Finger Lakes?

RESTAURANT SURVEY

Recommendations

• 2 lunch courses / 3 dinner courses• vegetarian• more choices for each course• more than salad for first course

CONSUMER SURVEY

How did you learn about RW?

• FLWC email (80%)• website (FLWC/RW)• media

CONSUMER SURVEY

Why did you attend RW?

• Finger Lakes wine • Finger Lakes food• Support restaurants • Value not very important

CONSUMER SURVEY

How satisfied where you?

• 91.6% satisfaction rate

CONSUMER SURVEY

Most visited restaurants

• Red Newt Bistro• Bully Hill Restaurant• Veriasons Restaurants

CONSUMER SURVEY

How likely are you to attend?

• 92.3% yes• more restaurants• vegetarian options

CONSUMER SURVEY

Expanding Restaurant Week

• winery tours and tastings• casual afternoon reception• formal dinner

RECOMMENDATIONS

October 22 – 29, 20122 course lunch / 3 course dinnerWine pairing (required)Vegetarian optionsPrice range $15 - $50100% Finger LakesFarm / winery tasting event $100 / $200 plus gift certificate