Responsive WordPress and the State of Mobile Websites

Mobile Websites in 2012 / 2013@3pointRoss / @37Designs

ONE WEBSITE TO RULE THEM ALL.

Friday, November 30, 12

@3pointRoss@37Designs

I AM ROSS “DANGER” JOHNSON

TODAY WE ARE TALKING ABOUT MOBILE

mo·bile/ˈmōbəl/Able to move or be moved freely or easily.

MOBILE MEANS DIFFERENT THINGS TO DIFFERENT PEOPLEAre cars “mobile?” Sure.

MOBILE CAN HAVE A DIFFERENT MEANING WITH THE SAME OBJECT.

SHOULD WE BE CONCERNED ABOUT THE MOBILE WEB?If so, how do best address it?

A QUICK INTRODUCTION

My background is a bit diverse...

DESIGNERSOCIAL SCIENTISTDEVELOPEREDUCATOR

I founded a company in 2004

3.7 DESIGNSWEB DESIGNBRANDINGUSER EXPERIENCEWORDPRESS

I WROTE A BOOK IN 2011

BACK TO MOBILE...

A QUICK SURVEY

MYTH #1:PEOPLE DON’T BROWSE MY SITE ON MOBILE DEVICES

10%OF GLOBAL WEBSITE PAGE VIEWS ARE FROM A MOBILE DEVICE.According to StatCounter

2XTHAT’S ALMOST TWICE WHAT IT WAS LAST YEAR.According to a Statcounter

MYTH #2:DESKTOP BROWSING WILL ALWAYS BE MORE POPULAR

LAST YEAR SMARTPHONE SALES OVERTOOK PC SALES.According to Business Insider.

AND THIS IS JUST THE START...According to Business Insider.

TABLETS WILL SOON SELL MORE THAN PC’S AS WELL.According to Business Insider.

MOBILE INTERNET ACCESS WILL DWARF FIXED IN COMING YEARS.According to Business Insider.

MYTH #3:A MOBILE FRIENDLY SITE IS NICE, BUT NOT A NECESSITY

YOU DON’T KNOW WHERE YOU ARE GOING UNTIL YOU KNOW WHERE YOU HAVE BEEN.

PocketWeb for the Apple Newton - 1994

YOU WANT MOBILE? OPT #1. WAP MOBILE SPECIFIC SITE

OPT #2. GIVE UP.

NOW YOU WANT MOBILE? OPT #1. MOBILE SPECIFIC SITE

OPT #2. MOBILE STYLESHEET

OPT #3. DO NOTHING

MYTH #3:YOU SHOULD HAVE A MOBILE SPECIFIC SITE

2011UNTIL THIS YEAR, THESE THREE OPTIONS WERE ADEQUATE FOR MOBILE.According to Ross Johnson, 2012

2012T H I S Y E A R , M O B I L E C H A N G E D A N D T H I S APPROACH IS NO LONGER EFFECTIVE.According to Ross Johnson, 2012

TWOMAJOR CHANGES HAVE RESULTED IN THE NEED FOR A NEW APPROACH.According to Ross Johnson, 2012

FIRST, WHAT QUALIFIES AS A MOBILE DEVICE HAS CHANGED.

OBVIOUSLY CELL PHONES

YUP TABLETS TOO

GAME CONSOLES

“SMART” TV’S

NETBOOKS

EBOOK READERS

MP3 PLAYERS...

SOON... MOST DEVICES?

THE NUMBER OF MOBILE DEVICES HAS EXPLODED.

WITH SO MANY DEVICES, HOW DO YOU DESIGN A MOBILE SPECIFIC SITE OR STYLESHEET?

THE SCREEN SIZES DIFFER WIDELY, AND WHICH DEVICES ARE ACTUALLY MOBILE?

MYTH #4:MOBILE BROWSING IS SHORT DURATION AND RUSHED

20%OF PEOPLE USE CELL P H O N E S A S T H E I R PRIMARY ONLINE DEVICE.According to a Pew Internet Study in 2012

SECOND, MOBILE BEHAVIOR HAS CHANGED.

MOBILE BROWSING IS NO LONGER A RUSHED, SHORT DURATION ACTIVITY

MOBILE USERS CONSUME LOTS OF ONLINE CONTENT.

AND MOBILE USAGE IS GROWING FASTER THAN DESKTOP.

MOBILE ISANYTIMEJUST BECAUSE I AM ON A MOBILE DEVICE DOESN’T MEAN THAT I AM MOBILE.According to Ross Johnson, 2012

HOW DO YOU DESIGN A MOBILE SPECIFIC SITE IF MOBILE USERS MIGHT NOT BE MOBILE?

AS A RESULT, THE OLD METHODS ARE NO LONGER EFFECTIVE.

MORE THANMOBILEWITH SO MANY DEVICES USED EVERYWHERE AND FOR ANYTHING, EVEN THE I D E A O F A “ M O B I L E WEBSITE” IS ANTIQUATED.According to Ross Johnson, 2012

UBIQUITOUSW E N E E D T O S TA R T T H I N K I N G A B O U T UNIVERSAL WEBSITES.According to Ross Johnson, 2012

CAN’T DO THIS WITH A MOBILE SPECIFIC SITE.How do you accommodate all devices? What if the users wants access to all content?

CAN’T DO NOTHING.It’s human nature to try and conserve energy. Even the “revolutionary” pinch and zoom feels cumbersome and painstaking.

THE ANSWER? RESPONSIVE DESIGN.

Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.According to Wikipedia, which we all know is 100% accurate.

EXAMPLESBoston GlobeFood Sense

Lancaster University

HOW RWD WORKS

WHY RWD WORKS#1. UNIVERSAL ACCESS#2. CONTENT PARITY#3. OPTIMAL DISPLAY CROSS PLATFORM According to Ross Johnson, 2012

APPROACH RESPONSIVE DESIGN BY THINKING “MOBILE FIRST”

WITH MOBILE FIRST:ONLY THE MOST IMPORTANT CONTENT MAKES IT TO THE SITE

YOU CAN BE SURE CONTENT CAN BE ACCESSED AND DISTRIBUTED BY THE LARGEST POSSIBLE AUDIENCEAccording to Ross Johnson, 2012

WITH MOBILE FIRST:EVERYONE HAS EQUAL ACCESS TO THE FEATURES, FUNCTIONALITY AND CONTENT OF THE SITE.According to Ross Johnson, 2012

SIMPLICITYA SIMPLE SITE IS EASIER TO USE, EASIER TO BUILD AND EASIER TO MAINTAIN.According to Ross Johnson, 2012

UNIVERSALWEBSITES ARE A NECESSITY.According to Ross Johnson, 2012

RESPONSIVEDESIGN IS AN EFFECTIVE WAY TO BUILD UNIVERSAL SITES.According to Ross Johnson, 2012

DESIGNFOR MOBILE FIRST.According to Ross Johnson, 2012

HOW DO YOU MAKE WORDPRESS RESPONSIVE?

EASIEST WAYPICK THE RIGHT THEME.According to Ross Johnson, 2012

DEMOSYourSearchAdvisorNew Media Drivers LicenseTwentyEleven DemoTwentyTwelve DemoResponsive DemoFree Themes

DEMOSZigZagArcadianXOLuLuPaid Themes

CUSTOMCUSTOM CODE A THEME

PLUGINSBE AWARE OF YOUR

PARTICULARLYSLIDERS, IMAGE PLUGINS, AND VIDEO PLUGINS

GOOD PLUGINSWP FLUID IMAGESFITVIDSWP ORBIT SLIDERRESPONSIVE TWENTYTENRESPONSIVE IMAGE GALLERYRESPONSIVE SELECT MENU

Ross Johnson of 3.7 DESIGNS@3pointRoss / @37Designs

THANK YOU

Responsive WordPress and the State of Mobile Websites

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