Respond Discovery

www.respondhq.com

“People read what interests them;and sometimes it’s an ad.”

- Howard Gossage, 1969

We can help…

• Increase your CPMs

• Increase your orders by 30%

• Increase your CTR to 1-5%

We help premium publishers sell native campaigns to leading brands

Publisher feedback on native:

• “Tricky integration”• “Not another ad server!”• “Risk of campaign conflicts”• “Can’t sell as a package”• “We need reports in one place”• “No backfill available”

Respond solves all these issues…

Integrates with your ad server Uses your existing ad tags Same workflows for inventory,

targeting, reporting, billing Native as a line item Native SSP

Our Native SSP helps you trade with the world’s leading media buyers

Our Direct Sales Platform means you can create native ads with a single click

Deliver native and responsive ads through your existing ad server

Deliver native and responsive ads through your existing ad server

Real-time unified campaign and content reporting with split-test optimisation

Ad Recall Brand Recall Purchase Intent0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

With Respond Without Respond

Survey undertaken with a representative panel of 1,316 UK adult participants.

= Incredible results

“Respond helps us deliver an outstanding ROI to advertisers and user experience for readers.”

“Respond enables you to generate new revenue, without compromising user experience.”

“Respond gives more relevance for readers – and advertisers.”

“Respond ads render perfectly on mobiles, tablets and desktops.”

Respond Discovery

www.respondhq.com