Researcher online 1 Building an Online Identity

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The Researcher Online:Building an Online

Identity

Dr Helen WebsterDigital Humanities Network

University of Cambridge

Wednesday, 10 October 2012

Before we start...I’d like to model the digital behaviour I’m advocating!

• Feel free to livetweet #DH23 #CRASSH

• Slides are online: Slideshare http://www.slideshare.net/drhelenwebster/

• We’re recording the talk to create a digital artefact. We’ll be focussing on the presentation rather than discussions.

Wednesday, 10 October 2012

Aims

Wednesday, 10 October 2012

AimsNot to teach tools, but...

Wednesday, 10 October 2012

AimsNot to teach tools, but...

• an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher

Wednesday, 10 October 2012

AimsNot to teach tools, but...

• an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher

• an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession

Wednesday, 10 October 2012

AimsNot to teach tools, but...

• an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher

• an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession

• an awareness of and ability to evaluate the various types of digital tool and make informed decisions about your own engagement with them in your practice

Wednesday, 10 October 2012

Thinking Digitally

Wednesday, 10 October 2012

Thinking Digitally

•Digital

Wednesday, 10 October 2012

Thinking Digitally

•Digital

•Networked

Wednesday, 10 October 2012

Thinking Digitally

•Digital

•Networked

•Open

Wednesday, 10 October 2012

Thinking Digitally

•Digital

•Networked

•Open

Wednesday, 10 October 2012

Thinking Digitally

•Digital

•Networked

•Open

(Weller, 2012)

Wednesday, 10 October 2012

Before we get online....

Wednesday, 10 October 2012

Your professional identity

• What do you want to do as an early career researcher, in terms of promoting your identity (both traditionally and online)?

• Why do you want to be online?

Wednesday, 10 October 2012

Scale of digital engagement

TechnoFEAR! TechnoJOY!

(Izzard, 1997)

Wednesday, 10 October 2012

Issues

Wednesday, 10 October 2012

Issues

Wednesday, 10 October 2012

Who are you, online?• What online social media platforms do you use?

• What information have you put online?

• What information might have been put online about you by others, e.g. friends, employers, educational institutions, etc

• What usernames, profile pictures etc do you use? Are they identifiably you?

• If someone Googles you, what would they find?

Wednesday, 10 October 2012

Write your name on a post-it note.

Now pass it along, 2 people to your left.

Wednesday, 10 October 2012

...now Google your partner.

• Analyse the results and draw up a profile of information and impressions about that person. Don’t forget to check the images tab!

• Now pass it back, 2 people to your right...

Wednesday, 10 October 2012

My identity?

Wednesday, 10 October 2012

My identity?

Wednesday, 10 October 2012

My identity?

Wednesday, 10 October 2012

My identity?

Wednesday, 10 October 2012

Tips for enhancing your visibility

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Find out how people are searching for you and embed likely keywords (your metadata)

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Find out how people are searching for you and embed likely keywords (your metadata)

• academia.edu

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Find out how people are searching for you and embed likely keywords (your metadata)

• academia.edu

• Google search autocomplete suggestions

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Find out how people are searching for you and embed likely keywords (your metadata)

• academia.edu

• Google search autocomplete suggestions

Think ‘push’ and ‘pull’

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Find out how people are searching for you and embed likely keywords (your metadata)

• academia.edu

• Google search autocomplete suggestions

Think ‘push’ and ‘pull’

Update at peak times e.g. 9am, 3pm 6pm

Wednesday, 10 October 2012

Tips for enhancing your visibility

Google ranks certain types of website higher so link:

• social media

• sites with ‘authority’ - cam.ac.uk

Find out how people are searching for you and embed likely keywords (your metadata)

• academia.edu

• Google search autocomplete suggestions

Think ‘push’ and ‘pull’

Update at peak times e.g. 9am, 3pm 6pm

If you don’t want something visible, you’ll have to bury it or ask for it to be taken down

Wednesday, 10 October 2012

Wednesday, 10 October 2012

Wednesday, 10 October 2012

Where are you on the web?

The Academic Web

The Open WebPassword

Proprietry/free

Wednesday, 10 October 2012

Where are you on the web?

• You currently belong to an institution, a discipline and a profession. All these may change, and your webspace associated with them.

• Any open web platform you use may be removed or changed.

How will you ensure longer-term online stability?

Wednesday, 10 October 2012

Or not?

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

• Different platforms for different purposes

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

• Different platforms for different purposes

• Check privacy settings

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

• Different platforms for different purposes

• Check privacy settings

• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

• Different platforms for different purposes

• Check privacy settings

• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions

• Avoid logins and synching with Facebook/Twitter/LinkedIn etc

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

• Different platforms for different purposes

• Check privacy settings

• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions

• Avoid logins and synching with Facebook/Twitter/LinkedIn etc

• Don’t let your computer ‘remember’ your login

Wednesday, 10 October 2012

Or not?If you want to keep your identities separate...

• Different platforms for different purposes

• Check privacy settings

• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions

• Avoid logins and synching with Facebook/Twitter/LinkedIn etc

• Don’t let your computer ‘remember’ your login

• Use pseudonyms and abstract profile pictures for personal identities

Wednesday, 10 October 2012

Principles of successful online engagement

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

• Address a defined audience (but be aware that anyone may be seeing you if on the open web)

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

• Address a defined audience (but be aware that anyone may be seeing you if on the open web)

• Update ‘regularly’ but don’t overload

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

• Address a defined audience (but be aware that anyone may be seeing you if on the open web)

• Update ‘regularly’ but don’t overload

• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

• Address a defined audience (but be aware that anyone may be seeing you if on the open web)

• Update ‘regularly’ but don’t overload

• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone

• Link it to yourself in Real Life

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

• Address a defined audience (but be aware that anyone may be seeing you if on the open web)

• Update ‘regularly’ but don’t overload

• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone

• Link it to yourself in Real Life

• Avoid the echo chamber

Wednesday, 10 October 2012

Principles of successful online engagement

• Don’t just broadcast- interact

• Offer something of value

• Address a defined audience (but be aware that anyone may be seeing you if on the open web)

• Update ‘regularly’ but don’t overload

• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone

• Link it to yourself in Real Life

• Avoid the echo chamber

• Be professional, not perfectionist - be timely

Wednesday, 10 October 2012

What do you need your profile to do?

• What aspect(s) of your work or self do you want to promote?

• Who is/are your audience(s)? Who do you want to exclude?

• What purpose do you want to achieve, using this profile? What value is there for your audience?

• What kind of information do you want to exchange?

• What tensions or conflicts might you encounter?

Wednesday, 10 October 2012

What can you offer?

Wednesday, 10 October 2012

Some more decisions...a/ technoFEAR! or technoJOY!

b/ private or public?

c/ original content or mashup and curate?

d/ single identity or many identities?

e/ low activity or high activity?

f/ one platform or many platforms?

g/ content created specifically or ‘collateral damage’?

h/ academia or beyond?

Wednesday, 10 October 2012

Wednesday, 10 October 2012

Measuring success

• Keep Googling yourself *

• See who’s talking about you -

• Socialmention

• Technorati

• Academia.edu and Google search alert

• Blog analytics and who’s following you

• Google analytics

Wednesday, 10 October 2012

Platforms

Time commitment

High

Low

WebspaceAcademic Open web

Wednesday, 10 October 2012

What might you do with (e.g.) a blog?

• Wordpress

• Twitter

Wednesday, 10 October 2012

Tidying Up After Your Self

• Do experiment, but deactivate dormant accounts (where possible)

• Ask others (e.g. employers) to keep information current

• Personal digital archiving - what data do you want to keep, how long for, and in what format?

• Who owns your data? Can it be accessed by you or others?

• Have a password/username management strategy

Wednesday, 10 October 2012

Your StrategyTake:

• your aims

• the digital mindset

• principles for effective engagement

• your preferences

• your platforms

Create an infographic representing what you intend to do with your online identity

Wednesday, 10 October 2012

To explore further, seeDH23Things Module

Onehttp://dh23things.wordpress.com/

Wednesday, 10 October 2012