The Homeless Hub

Research, Knowledge Mobilization

& Design

Stephanie Vasko, Communications Manager

Make research accessible, understandable, useable and relevant to interested individuals, groups and institutions working to generate effective solutions to homelessness.

• Academic researchers do the creation

• Academic institutions do the rewarding

• Publishing – including production, design, distribution – is handled by someone else

Academic Publishing

• Strengths: peer review

• Limitations: barriers to access for non-academic audiences

Academic Publishing

What is design thinking?

DESIGN THINKING integrates collaborative processes of knowledge & content development with a more assertive involvement in different aspects of publishing (and modes of publication) including graphic design, marketing, communications & dissemination.

ULTIMATE GOAL: Increase the impact of research.

Integrated Design Thinking

1. Content creation2. Publication process3. Research outputs4. Graphic design5. Communications & Marketing6. Evaluation

1. Content Creation

Importance of relationships & collaboration

2. Publication Process

• Peer review• Creative Commons• The research produced by the CHRN is

guided by an ‘open access’ policy. • FREE to download and share

3. Research Outputs

LAYERING is important

Videos

Infographics

Blog Posts

Press Releases

Plain Language Summaries

Executive Summary

Research Report

Report

Layering in Action!

4. Graphic Design

• Cover design• Style guide• Consistent fonts, colours

• Engaging layout• Infographics

4. Graphic Design

5. Communications & Marketing

Conventional Media• Press releases• News conference• Television• Radio

New Media• Blogs• E-newsletters• Social Media

Blog Series

Results

Newsletter

E-mailed to subscribers weekly• New reports• Latest journal articles• Upcoming events• Recent blog posts

Social Media

Tweet chat #SOHC2013

6. Evaluation

Questions?

www.homelesshub.ca

@homelesshub @CHRNetwork

Stephanie Vaskosvasko@edu.yorku.ca