Post on 19-Jul-2015
Research and Planning for Music Magazine
Summary of Final Magazine Choice• The genre I have decided for my music magazine is dance. Dance music is known and listened to worldwide. It has a mass
audience including all ages. However, different subgenres have a specific target audience.• In the dance genre, there are main sub-genres. Some of which include:• Dance• Electro-Dance• House• Dubstep• Garage• Hardcore• House• Jungle• Drum & Bass• Techno• Trance•
• However, for my specific music magazine, the area’s of Dance I will be focusing on are: House, Dutch House and Dance. These types of music are played in clubs, at gigs and festivals (which will feature heavily in the magazine).
The specific subgenres I have chosen do appeal to large audiences, although they are specifically target towards teenagers toyoung adults. Hence the reason why my target audience is 19 – 24 year olds. This is predominantly because this is the type of music played at festivals and concerts etc.
• Other content will include: an exclusive interview with a DJ or popular artist, the evolution of Dance, festivals upcoming events and other relevant material.
• To discover what my target audience want to be included in this issue I will conduct: Several interviews with this age range,questionnaires will be made available to a large sample size, look at competitors magazines etc. After doing this, the most relevant age for this specific genre and content is 19 – 24 year olds.
• To appeal to this market the most relevant artists in this industry will feature. They will include: Steve Aoki, Axwell, Hardwell, Alesso, Swedish house mafia, Nicky Romero, Martin Solvieg etc.
• Magazine name: PULSE
Audience Research & Analysis
• To discover what my target audience liked and wanted to see in a music magazine, I conducted a questionnaire. This was created on survey monkey. This was then exported and distributed to a wide range of people. From this I discovered:
My target audience ranges from 19 – 24
The most popular genre was dance
The free item will be a music track / mix
Articles will feature popular artists from the industry
It will cost £3.99
It will be available both to download and as a hard copy.
Conducting this survey was very important for decision making. Without this I would not have chose any of the decisions listed above. By seeking answers from my target audience means I am delivering a product that has demand. This should guarantee high sales.
Flat Planning
Flat Planning
Masthead ideas
Dance
Pulse
Party
Rave
Bright lights, loud music
RevolutionBeat
Club
Generation
Masthead Ideas
• After thorough research into Dance music magazines I have discovered that the masthead is different to other genres. In dance, the masthead is very simple but free flowing. Coils and pirouettes are a running theme throughout this specific type of magazine. There is often one feature that differentiates one magazine masthead from another: In ‘mixmag’ we notice the circle above the ‘I’ is double layered and reflects the magazine house style.For my music magazine masthead I have chosen the title ‘Pulse’. The reason behind this is; You need a pulse to live, some people say they cannot live without music which subsequently carries a beat. In every music track they have a certain number of BMP (beats per minuet), dance has one of the highest (125 – 140). Beat connotes ‘Pulse’. The reason for this choice is ‘pulse’ is a catchy and memorable name for a magazine and it is commonly associated with the Dance genre.Some examples of existing mastheads and my ideas are below:
Photograph Planning
• For Dance magazines, the cover model is usually:
One person
No props
Medium close up - medium shot
Plain background
Central
Basic but effective
This gives a strong effect as the audience are only focusing on one thing; the artist. By having one cover model, you know exactly what is going to be included in the center sections.
For my magazine front cover, it will: feature one person, be in a neutral location, have minimal colour.
Photograph Planning
Photograph Planning
SketchesFront Cover Contents page
SketchesDouble-page spread
Creating a Band
• Dutch DJ
• Played festivals: Tomorrowland, Creamfields, Global Gathering, Oxygen, Snowbombing etc
• Age: 24 – started at 18
• Makes Dance and House music
• 5 Top tens in 2012
• Voted ‘One to watch 2013’
• Iconic in this genre in short career
• Promoting world tour