@agatestudio

Research & Marketing

ErgaSolution

Agate Studio

@agatestudio

Research

the systematic investigation into and study of materials

and sources in order to establish facts and reach new

conclusions

Marketing

the action or business of promoting and selling products

or services, including market research and advertising

@agatestudio

Research and Development Division

They created cool stuff

Marketing Division

They can promote anything

@agatestudio

Case study :

Sony walkman / Fujifilm Analog Camera

iPod mp3 player / Canon Digital Camera

@agatestudio

Financing Problem :

Sales is dropping, so we decide to cut budget for

Research and Development to maintain our profit.Or

We cannot approve your marketing plan budget…

please consider old plan to maintain the cost.

@agatestudio

Marketing Problem :

Without innovation, we cannot advance our business.

We keep selling same shit while other offering cheaper

and better product.

@agatestudio

Research Problem :

There are so many technology we can improve, but

which one that market needs?

@agatestudio

Solution :

Communication

Try to visit and understands what other division's work.

What they are trying to achieve?

How our works can help them to achieve their goals?

@agatestudio

Agate case study :

Game for BTL (below the line) event

Marketing :

Client Goals :

- Attract crowd (by audio or visual)

- WOW effect (people or media will talk about it)

- Simple to play

@agatestudio

R&D :

- HTML 5

- Unity

- Cocos2D

- Flash

- Augmented

Reality

- Mapping

- Kinect

- Oculus Rift

- Razer Hydra

@agatestudio

Result :

Platformer Racing game + Jimbe + Ardurino + audio input +

LED

Goals :

- Attract people with sound

- Simple to play (tap the drum)

- Light feedback for each tap

QA session :

Thank You